Companies Tread Lightly With Political Donations

CHICAGO (AdAge.com) — When Target Corp. spent $150,000 in support of a candidate who opposes gay marriage, the backlash from its employees and liberal groups was swift and loud, eventually forcing the retailer to apologize. The lesson for other companies on how to deal with newly loosened campaign-donation rules: Act carefully. Or act quietly.

After Cadillac Curse, BBH Looks for a Reset

NEW YORK (AdAge.com) — When Bartle Bogle Hegarty's contract with General Motors for Cadillac expired Oct. 1, you could almost hear a collective sigh or relief. The account — which initially seemed the biggest boon in the history of BBH's U.S. office and turned into something of a curse — is gone.

Columbia: Tree, Rock, Cactus


“Don’t hide. Protect yourself. Stay outside longer with Columbia’s Omni-Shade technology with UV sun protection.”

Advetising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Directors, Art Directors: Rodrigo Richards
Art Director: Fernando Espinosa
Copywriter: Gonzalo Ferrada
Retoucher: Gonzalo Arévalo
Account manager: Jorge Pimstein


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Axa Insurance: iPhone print ad

AXA is Belgium’s first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident. This product has been launched with an innovative print ad that requires your iPhone to complete the message.

Advertising Agency: Duval Guillaume Antwerp / Modem, Belgium
Account director: Dimitri Mundorff
Account Manager: Julie Van Hoecke, Floris Adriaenssens
CD: Geoffrey Hantson, Lansen Walraet
AD: Kristoff De Prins
Copy: Philippe Blondé
Agency producer: Marc Van Buggenhout
Prod Comp: TRS
Director: Felix&Paul
Producer: Mitchel Elsen
Line Producer: Sach Baylin-Stern
DOP: Van Royko
3D modeling: Jean-François Gauthier, Lorien Routhier
3D animation: Gregory Bone, Jonathan Pepin-Gangné
Painting: Augustin Togas
Audio: Raygun


Option or necessity?

Advertising Agency: Cinemagic, Kuwait
Via [Ads2Blog]

Délifrance: Ready to bake at home

“Ready to bake at home.”

Advertising Agency: Saatchi & Saatchi, Düsseldorf, Germany
Executive Creative Director: Stephan Zilges
Creative Director: Marco Obermann
Art Director: Jean-Pierre Gregor
Copywriter: Christopher Nothegger, Till Köster
Photographer: Jost Hiller


Fox Sees Strong Sales For Post-Season Baseball

NEW YORK (AdAge.com) — In another signal that advertisers are still pushing hard to align themselves with live sports on TV, Fox says it has sold about 90% of its ad inventory for both the coming World Series and the preceding League Championship Series it broadcasts each year.

Avant-Garde Masquerades – Outrageous Masks at the Vogue Paris 90th Anniversary Ball (GALLERY)

(TrendHunter.com) At the Vogue Paris 90th Anniversary party, the theme was a masquerade ball. With high-society attendees like luxury fashion designers and models, you can be sure it was fashion couture at its best.

Extremely…

Mermaid Photo Shoots – Legendary Matthew Rolston Shoots For America’s Next Top Model (GALLERY)

(TrendHunter.com) A Vogue Italia cover is part of the winner’s package in this year’s America’s Next Top Model, and in the spirit of more and better creativity on the show, the legendary photographer Matthew Rolston recently…

Midas Touch Portraits – Abbey Lee Kershaw Shines in ‘Golden Light’ (GALLERY)

(TrendHunter.com) Decked out in Gucci, Ferragamo and Demeulemeester fashions is the sultry Abbey Lee Kershaw in her latest editorial dubbed ‘Golden Light.’ Kershaw has made a name for herself in the fashion industry and…

Wood Pallet Offices – MOST Architecture Uses Wooden Pallets to Redesign Workplaces (GALLERY)

(TrendHunter.com) MOST Architecture has used wooden pallets to completely redesign the Amsterdam office of Dutch ad agency BrandBase. BrandBase’s new offices are now equipped with pallet desks, tables and even a staircase.…

Top 20 Trends of the Day (Oct 2) – From Wind-Blown Hairtography to Yarn Bombing (COUNTDOWN)

(TrendHunter.com) For the day of October 2nd, these are the Top 20 trends, which include Wind-Blown Hairtography, Wildly Dressed-Up Femmes and Glamarous USBs. The rankings are based on hundreds of thousands of views and…

Bowie-esque Babes – The Mario Sorrenti ‘Think Punk’ Spread with Freja Beha Erichsen (GALLERY)

(TrendHunter.com) The Mario Sorrenti ‘Think Punk’ spread is a series of raging rebellion. The unique look that model Freja Beha Erichsen dons for the shoot simply screams David Bowie, who served as an icon for individualism…

Vivid Upscale Interors – This M. Design Interiors Project Makes a Bold Statement (GALLERY)

(TrendHunter.com) I love to see an upscale Bel Air residence like this one taking a few risks in the decor, as orchestrated by M. Design Interiors. Far from the biggest house on the block, this luxury home makes the biggest…

Watch The Social Network movie for free in streaming – facebook

Thanks to the Japanese people we can watch for free the Social Network movie about facebook with Mark Zuckerberg.

Website: nma.tv

Shared Microfinance

Advertising Agency: JWT Mindset, Hyderabad, India
Creative Director: Mark Samuel
Art Director: Bankupalli Ganesh
Copywriters: Jitendra B. Lulla, Mark Samuel
Photography: Yaadev / Bankupalli Ganesh


M.P. Jewellers: Feels Like Nothing

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Directors: Sukhendu Mukherjee, Koustuv Chatterjee
Art Directors: Altaf Hossain, Partha Chowdhury
Copywriters: Alka Adhikari, Uttaran Chaudhuri
Photographer: Sanjib Ghosh

Haute Desert Vixens – This Harper’s Bazaar October 2010 Shoot is Sizzling (GALLERY)

(TrendHunter.com) The Harper’s Bazaar October 2010 editorial above emanates heat despite its fall fashions. Shot by Camilla Akrans, the editorial takes place in a desert, where model Samantha Gradoville struts in couture…

Hot Post-War Portraits – The Kanarek ‘Elegant 50s’ Shoot is Classy and Cultivated (VIDEO)

(TrendHunter.com) Model Michelle Westgeest dances across these Benjamin Kanarek ‘Elegant 50s’ spreads in the manner of Grace Kelly. Featured in Harper’s Bazaar Spain, these post-WWII-looking pictures are teeming with all…