Hasta La Creative! artworks Archives

Jul 31

Internet Hero Hunts Down All 74 Stickers From Apple's New Ad

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If you watched that new Apple ad with dozens of stickers adorning a MacBook Air and felt compelled to track down all 74 in real life, I have bad news and good news.

The bad news is, uh, that’s a strange and unnatural compulsion you’ve got there. The good news? Someone already did it for you!

Mike Wehner at The Unofficial Apple Weblog sussed out all 74 stickers featured in the ad, and while several weren’t actually available for purchase, he came up with some pretty good alternatives.

You’d think that a brand that built a commercial around customizing its product would have planned to offer all of its examples for easy purchase, but apparently not. Maybe Apple was hoping to target people who already own cool decals and convince them to buy a nice $1,000 computer or two to go with them.

May 27

These Intimate, Globe-Spanning iPad Ads are Apple's Best in a Long While

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Apple updates its “Your Verse” iPad campaign with a pair of gorgeous 60-second spots focused on the tablet’s ability to facilitate music creation and help users travel the globe.

One ad presents London Philharmonic conductor Esa-Pekka Salonen as he uses an iPad to compose, while the other follows hearing impaired writer Cherie King as she visits Iceland, Morocco and locales in Asia.

After a year in which Apple struggled somewhat to find its advertising voice, this latest iteration of “Your Verse” finds the tech giant and its longtime agency, TBWAMedia Arts Lab, in fine form. The work does a great job positioning the iPad as a vital extension of each user’s aspirations and an indispensable partner in helping them achieve their goals.

Salomen’s iPad isn’t merely a tablet. It becomes his collaborator and confidant, allowing him to capture inspiration and perfect passages in cabs, the park, at the train station—anywhere. Meanwhile, King’s iPad is her traveling companion, providing instant information to help her find her way, communicate with locals and share experiences.

Apple never hits you over the head with its message, but the notion that Salonen and King wouldn’t want to be without their iPads is conveyed through compelling images and edits. Unlike earlier “Your Verse” spots, there’s no narration. None’s required. The action on screen carries the storytelling in a smooth, naturalist way.

Those wishing to explore further can visit Apple’s “Your Verse” page, which features robust content about Salonen and King, as well as others stars of the campaign. Special iTunes pages showcase the apps on display, including Orchestra, which Salonen created.

Aug 08

Apple Stays Muted in Latest ‘Every Day’ Ad, for FaceTime

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Add FaceTime video chat to the list of features covered by Apple and TBWA\Media Arts Lab in their "Every Day" spots for the iPhone 5. This new clip is similar in execution to earlier series entries about the device's music and photo functions, with copious product-use shots and a subdued, moody score setting the tone. (Nokia had the cheek to parody "Photos Every Day," and fairly effectively, though when rivals choose to define themselves in relation to Apple, it says more about the latter's enduring brand equity and continued presence of mind among consumers than anything else.) These "Every Day" ads do a fine job of showing us the role iPhone technologies play in people's lives, and they resonate better than the client's widely panned "Designed by Apple" campaign, which spends too much time telling us about the company's mind-set and philosophy. The human interface, after all, is where technology truly comes alive, and in its most successful advertising, Apple taps into that connection to reveal the soul of its machines.