Hasta La Creative! Komal Bedi Sohal Copywriters Archives

Sep 17

Bryan Cranston Acts Out Baseball's Greatest Moments in Fantastic Ad For the Postseason

Posted in: Uncategorized

As the Baltimore Orioles became the first Major League Baseball team to clinch a division last night, baseball fans, fairweather and hardcore alike, are gearing up for the most exciting time of year—the postseason.

And TBS, which plays a major part in bringing the games into our homes and sports bars, has tapped Bryan Cranston to star in this amazing tribute to baseball’s big dance.

Clocking in at almost six minutes, this extended ad is a delightful watch as Cranston impersonates some of the game’s great players in a comically earnest one-man theater show—citing his muse to be everyone’s favorite cartoon rabbit: “You never know when inspiration will hit you … the Bugster … Mr. B. Any actor that tells you that he is not inspired by Bugs Bunny is a liar, frankly—or just a hack.”

As an added bonus, Misty Copeland and Pedro Martinez make cameos, too, as we follow the former Walter White in his entertaining rollick around the diamond.

Check it out, and someone please start a petition to get this on Broadway.

Via Bleacher Report.

Feb 11

Adult Swim Is Touring U.S. Colleges With an Inflatable Fun House

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Yes, you read that correctly: Adult Swim is making the rounds with a gigantic black-and-pink blow-up castle filled with (sponsored) attractions like a KFC-branded rotating mirror-tunnel, an Ice Breakers cage in which participants are required to sing for their freedom and sundry other extremely weird attractions.

We saw this nonsense last summer at San Diego Comic Con, and it's a good time. I don't remember the Tippy Tunnel, but then again, I don't remember much about the experience generally, and have only a T-shirt to prove I was there. Yes, the T-shirts will be a feature of the revitalized Fun House, too.

From February to May, the castle will tour colleges around the U.S., notably U.C. Riverside, Texas A&M, Auburn and some others—10 schools over 12 weeks, in all.

It's an unorthodox ad buy, to put it mildly, but KFC and Hershey's (which makes Ice Breakers) are getting spots on the network as part of their sponsorship of the various dizzy-making attractions. Those spots will also promote awareness of the Fun House on air, beginning Feb. 24 on Adult Swim.

2013 was a great year for the network—it came in second among 18-34-year-old viewers in prime time (to sister net TBS), despite not actually airing between 8 and 9 p.m. That's set to change in March, and with new airtime coming up, it's important to make sure Adult Swim's core audience is aware of the new time schedule.

Not that they have to take advice from me, but they're going to want to get something really big to promote that. Something that catches the eye.