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Apr 08

The Year's Tastiest Ad? This Life-Size Benedict Cumberbatch Made of Chocolate

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Through no fault of his own, the very Britishly named Benedict Cumberbatch has acquired a supremely weird fan base, which will only get worse with the unveiling of a milk chocolate sculpture in the Sherlock actor’s likeness.

Made for the premiere of UKTV’s new on-demand channel Drama, and inspired by a poll naming Benedict the “dishiest” actor in England, the life-size, fully edible sculpture was made from 500 bars of Belgian milk chocolate.

The team of chocolatiers who made the thing are calling it Benedict Chocobatch, because of course they are.

I must say, for a gimmick chocolate statue, the likeness is pretty close, and the making-of video shows just how much real art goes into a stunt project like this. (It also looks way tastier than a chocolate Mario Lopez.) I’m curious about Benedict’s reaction to this kind of attention, but something tells me he purposely ignores stuff like this out of fear.

The stunt was orchestrated by the always buzz-worthy agency Taylor Herring, whose prior successes have included a dripping-wet, 12-foot-tall Colin Firth, a realistic-looking polar bear strolling around London and a giant Game of Thrones dragon skull that appeared to have washed up on a British beach.

Via Design Taxi.

Jul 10

Colin Firth, 12 Feet Tall and Dripping Wet, Is Britain’s Latest Giant Ad Star

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Colin Firth is a solid choice for any ad. But a 12-foot-tall version of the Oscar winner rising from a lake, wet shirt sticking to his chiseled physique, is marketing gold. UKTV made the latter happen in London's Hyde Park this week—installing a giant statue of Mr. Darcy from Pride and Prejudice, as portrayed by Firth in the BBC's 1995 version, in the middle of a lake to promote its new TV channel, Drama. It's a fitting image to choose, as that scene was named the most memorable British TV drama moment of all time in a recent survey.

Three sculptors spent two months designing, constructing and painting the fiberglass model."We took Colin Firth's famous lake scene as a starting point for creating Mr. Darcy, but we also read the book and looked at performances of the brooding hero by Matthew Macfadyen, David Rintoul and even Laurence Olivier," says lead sculptor Toby Crowther. "The challenge for us was capturing the spirit of Darcy as handsome and noble but also aloof and proud. The Mr. Darcy sculpture is a real mix of the many portrayals of Jane Austen's most famous hero."

The statue will head next to Scarborough beach in North Yorkshire before finding a semi-permanent home at Lyme Park in Cheshire, where the scene was was originally filmed. It will remain there until next February. The campaign, including the survey, was orchestrated by Taylor Herring PR. Check out the case study here.