The lookalike therapy / Une paire de pompes qui fait tâche?

rorschach2006a rorschach2013b
THE ORIGINAL? 
Psychologies Magazine – 2006
Source : French Art Directors Club
Agency : BETC Euro RSCG (France)
LESS ORIGINAL
Mastercard « shopping. Cheaper then therapy » – 2013
Source : Adweek talent gallery
Agency : DDB&Co Istanbul (Turkey)

An idea that flies away / Si ça c’est pas du vol…

birds2006 birds2012
THE ORIGINAL?
3M Scotchguard “effortless carpet care” – 2006
Source : Luerzer’s International Archive
Agency : Dentsu Brussels (Belgium)
LESS ORIGINAL
Henkel Henko “stain champion” – 2011
Source : Luerzer’s International Archive
Agency : Mudra DDB Mumbai (India)