Hasta La Creative!

Advertising Agency: Red Tettemer and Partners, USA

Advertising Agency: Translation, USA

Advertising Agency: Taxi, New York, USA

Advertising Agency: Mother, USA

Advertising Agency: Saatchi & Saatchi, USA

In what will perhaps (and should) ultimately be dubbed this year’s best Super Bowl commercial, the late Paul Harvey’s famed So God Made A Farmer speech was incorporated into a Ram Truck ad.

The words come from a speech Harvey gave in 1978 at the National FAA Convention. The speech is moving and the images that accompany truly encapsulate the message; there are some people out there who work really hard for little money and out of love for their craft.

The ad, created by The Richards Group, is brilliantly crafted and carries a powerful message. Likely, it won’t rank as high as some of the more humorous spots in the game but that doesn’t make it any less great.

There were some accusations the ad is a copy of a Farms.com video but it turns out Chrysler is working with the organization to support the Future Farmers of America and the Farms.com video gives a nod to the Ram Truck ad.

Here’s the full text of So God Made A Farmer:

“And on the eighth day, God looked down on his planned paradise and said, I need a caretaker. So God made a farmer.

God said, I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer.

God said, I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.” So God made the farmer.

God said, I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.

It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. So God made a farmer.”

OK maybe just a little bit. But while we were watching the Bud Light Luck Chair commercial which has a couple of guys taking a friends chair to Stevie Wonder so he can shift the chair’s luck giving properties, we can’t help but think of VW’s 2006 Sunday Afternoon commercial.

Watch them both below and tell us whether or not we are on crack. Likely we are.

The Oreos Super Bowl ad in which a bunch of people in a library argue over whether it’s the cookie or the cream that’s the best part of the cookie is funny enough. Nice nod to Instagram though it’s not entirely clear what the brand wants us to to when we get to Instagram.

OK, it’s a little clearer once you actually vist the brand on Instagram: OREO Cookie or Creme? This is where it all gets settled. Tag a photo #cookiethis or #cremethis, and we might just re-create it using your favorite part. http://oreo.ly/XpWThI

On Thursday, the brand’s Instagram account had 2,200 followers. It’s now climbed to 30,000 mark.

To our knowledge, it’s the first time Instagram has been called out in a Super Bowl (or any)ad to date.

Pepsi versus Coke. Coke versus Pepsi. The “war” has been going on for as long as the two brands have been manufacturing their various variations of sugar water. The latest salvo come from Pepsi who brilliantly punks Coke by producing, with help from Funny or Die, a behind the scenes look at Coke’s Coke Chase Super Bowl commercial.

In the punk, the actors in the Coke Chase commercial, work hard to get a Pepsi out of a vending machine. Because it’s worth it. While we’re not quite sure what this says about the quality and workmanship of Pepsi’s vending machines, the point is clear, Pepsi one upped Coke big time here with this hilarious take.

Here’s the Coke Chase ad:

And here’s Pepsi’s spoof: