Kate Upton to Play ‘Object of Desire’ in Mercedes-Benz Super Bowl Ad

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In a role that is quite apropos, model of the moment, Kate Upton, will appear in a Mercerdes-Benz Super Bowl commercial as an “object of desire.” Upton, who does not have a license of her own, won’t be driving in the ad but is said to represent just how far a person might go to attain their heart’s desire.

Heart’s desire might be a bit of a highbrow description for the kind of desire most people experience when they think of Upton but we won’t quibble.


Go Daddy, Century 21 Gear Up For Super Bowl

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– Fear not, Danica Patrick fans, CEO Bob Parsons has announced Patrick will be in both of Go Daddy’s two thirty-second Super Bowl ads next year.

– And speaking of the Super Bowl, Century 21 will appear in this year’s broadcast following its inaugural appearance last year with Donald Trump, Apolo Anton Ohno and Deion Sanders. The brand will sponsor pre-game and have a :30 in the third quarter.

– GE’s Juice Train delivered 500,000 gallons of orange juice from Florida to New Jersey in 156 seconds.

– Former host of Travel Channel’s No Reservations Anthony Bourdain is none too pleased the network seemingly used his likeness in a Cadillac product integration ad without his permissions.

– Just launched RateMyPeople aims to rank and rate people working in the advertising community.

– Dude hitchhikes across Canada in his underwear to raise money for below the waist cancer research.

– Classic white trash. Women get pissed because their man bought a Toyota GT86.