Hasta La Creative!

In the video, a bathing lizard, Lee, takes a call from his parents and shares the news he’ll have the lead role in a Super Bowl commercial.

We don’t like the idea of opening our presents before Christmas day (which is what watching a Super Bowl ad a week in advance is like), but in some cases a premature debut can be a good thing.

That’s the case with Pepsi’s Enable ad, a Super Bowl spot that composes a deaf world we’re invited to watch from the sidelines.

There’s beer, cars, soda, computers, tires, beer, more cars, more beer, food, drink, candy, more food, more cars, movies, soap, more soda, more movies, phones, shoes, lingerie, drugs and, of course, big breasted models selling domain names.

OK, here we go. It’s Super Bowl time. As usual, we have GoDaddy foisting upon us its now very tired “boo hoo, FOX banned our commercial” routine. This time, it’s over the word “beaver.” Damn, it’s like an eighties…