Paper kinda sucks doesn’t it? Even in this digital age, stacks and stacks of the stuff still seem to overwhelm the office. Mobile business application brand Canvas knows this and can identify with the pain.
To tout the awesomeness of a paper-free world, the brand created a humorous video that highlights how it can stop the spread of the dreaded APIS or Acute Paper Influx Syndrome. In the video, office workers are attacked by creepy crawly stickies and, ultimately, have to be quarantined by the CEO.
Of course, none of this would have happened if the company had just used Canvas.
Oh how we all wish a goofy song like this would break out when a call or text comes in from our boss when we’re trying to enjoy some down time with the family. Of course, the immediate reaction is to respond to your boss when he or she calls but after viewing this whacky video, you will be singing “No, no, no, no, no” over and over again when your boss calls you.
The ad, created by BBR Saatchi & Saatchi for Israeli telecommunications brand Partner Communications Company, is a bit of a public service announcement that wedges in a promotion for the brand’s Orange Ultralnet.
Jesus! Not only does sitting kill us, it can also cause hemorrhoids, constipation, colitis, appendicitis and colon cancer. Well, sitting on the toilet, that is. Apparently, humans are supposed to squat when they poop. Stanford scientists say so. And because of this finding, we now have the Squatty Potty, a stool to place your feet on while sitting on the toilet so as to mimic the squatting position.
Apparently, squatting aligns the colon properly and relaxes constricting muscles making it easier to, well, poop. Via.
Hey, we didn’t lie. The top of the alien’s head is, well, topless, right? Anyway, here is a really goofy new commercial for Budget Direct, an Australian car insurance company that used to have an equally goofy commercial that featured a woman singing about Budget as if it were the Tar-Jay of car insurance.
The new commercial, created by Hulsbosch, is just like the old one. It features an alien doing the Tar-Jay/Boo-Jay thing just like the woman in the original. Why the shift to aliens? We have no earthy (or galactic) idea. All we can figure is the creatives were bored and just finished watching a cheesy 1950s sci-fi movie. Goofy seems to be the overriding vision and mission of Budget Direct so we guess the new commercial does the brand justice.
Of the direction the agency took, Hulsbosch EVP Hans Hulsbosch said, “I think a lot of ad campaigns are just wallpaper these days. I like thinking outside the square, and I’m impressed Budget Direct would make such a big leap, because it is out of the box. We’ve worked with Budget Direct a number of times over the years, and it’s been fantastic to develop a whole new set of characters and TV campaign for them.”
A whole new set of characters and TV campaign? Dude, you swapped humans animated aliens and had them utter the same script as the original. Well, at least you saved a little on actor fees. We’ll at least give you that.
Maybe it’s just us. Maybe were just really easy. If you’re a guy and you’re at a party and a hot woman sits down next to you and gives you the “do me” look, do you really need to consult a talking phallic tiger for motivation? No. We didn’t think so.
But, apparently, the guy in this Tiger energy drink commercial needs a bit of convincing.
In one of the quirkiest bits of work since another tiger (actually, a cheetah) made his debut in a Cheetos commercial some years ago, DDB in Poland along with production company Platige have crafted this somewhat awkward interplay between the aforementioned guy and an animated tiger that looks like, well, just watch and draw your own conclusion.
Explaining he approach, Platige New York Managing Director Julian Cade said, “We needed to create a tiger that was the perfect mixture of animal and human, to symbolize the animalistic part of human nature, with all its urges, energy and spontaneity.”
Well, my friends, your Tiger Dick character certainly embodies that notion we must admit.
– IPG Mediabrands has launched a new unit that further blurs the line between media and creative agencies. Called Mediabrands Publishing, it will create videos and other quick-turnaround content for marketers that will live in the physical and digital worlds. The digital content will be distributed on websites and social media platforms such as Twitter, Facebook, Instagram and Vine.
– That CROCS ad everyone was buzzing about? Oops. Not an official ad created by the brand.
– Hanes is asking women to overshare on social media by telling the world the color of their undies.
– James Franco gets punched in the face in promotion for upcoming Comedy Central roast.
– Check out this video from Mercedes UK in which racing driver David Coulthard goes up against UK magician Dynamo in a Mercedes-Benz SL63 AMG.
– Motorola backpedals on ract ads it used to introduced the Moto X.
Continuing along its path of Barton F Graf 9000-inspired quirkiness, Little Caesars is out with another commercial oddity entitled Cast. In the ad, a man realizes he has no money in his left pocket. So…he reaches into his right pocket…by breaking the cast that is holding up his right arm. Now that’s pizza dedication of you ask us!
It would be so awesome to work in the Japanese ad world. All their work is so whacked. Can you imagine writing a creative brief for this stuff? Can you imagine concepting this stuff? Shooting it? Showing it to the client?
With Japan’s apparent fixation with sex (seriously, just go search for a few sex-related videos) we guess it makes perfect sense that this ad for Energy Noodles which, it seems, gives guys hard bodies, also gives them super sturdy hard ons.
The visuals in this Cedar Point commercials are, well, disturbing. Then again, most people don’t normally have a camera in their face when they are riding a roller coaster. Because if they did, they’d look like these freaky people in this amusement park’s commercial.
Although we’re not quite sure whey you’d want to ride a roller coaster with your mouth open. You never know what will end up in your mouth.
Somehow we think there will be a porn spoof of this shortly. Or, better yet, maybe a dental spoof that touts the fact clean teeth are paramount when riding a roller coaster and getting snapped by the coaster cam.
Fred & Farid are at it again with their zany work for Orangina. Three new spots, Satellite, Pigeon and Cannonball prove the importance of being the one who drinks Orangina versus the one who does not.
The spots are part of the brand’s new campaign, “Stay Alive. Drink Orangina.” In this new iteration of the campaign, the brand has given life to its wacky animal characters and they appear in “real life” verus in cartoon.
Orangina and Fred & Farid Paris-Shanghai worked with the director Gary Freedman from Glue Society (Doritos, Canal+, Nike, Fifa) to produce these three ads.
We sort of wonder if after viewing this Charmin billboard which is shaped like a pair of tighty-whities, a portion of Nascar fans are going to wonder if the brand has begun selling underwear. That or they’re just going to chuckle at the brand’s witty display of boys elementary school bathroom humor. The giant underwear-shaped billboard was placed at the Charlotte Motor Speedway for the Sprint All-Star Race. Via.
Rhett & Link are at it again. After creating that incredibly weird Arlen’s auto ad, the team is back with yet another cringe-inducing commercial for Ryan Lee Chiropractor Center. In the add, Lee can be seen manipulating women up close and personal in his office.
Now while we’re sure the practice of chiropract…ology (?) certainly involves getting up close and personal with patients in order to properly snap and crack their bones but do we really need to see this in a TV commercial? It’s almost like watching some twisted porn flick. Which, of course, is exacerbated by the fact all his patients appear to be hot females.
The video has been viewed over 1.3 million times so far on YouTube so clearly the word is getting out. And, perhaps, a few people have actually made an appointment with Lee. Weird as this commercial may be, Rhett & Link do seem to know what they are doing.
This is, by far, the strangest, most disgusting and oddly sexual method ever used to sell cereal. Touting Curiously Cinnamon cereal, Boombox Breakfast features ex-footballer and presenter Chris Kamara pitting Latin lowrider Bobby against Dominica in a crazy game of oral cereal catching.
While Bobby is in his uber-hydraulic lowrider, Dominia is suspended over a large speaker in which Curiously Cinnamon cereal has been placed. As Bobby revs his lowrider, a microphone captures the sound which is then released via the large speaker. The cereal, of course, goes flying all over the place and Dominia is supposed to catch as many pieces in her mouth as she can.
Awkwardly, the whole things ends up looking like she received a giant porn facial. Hey, we just call it like we see it.
In yet another freakishly wacky Old Spice commercial entitled Baby, Terry Crews can be seen marveling at how Old Spice’s new shaving gel is “newer than a fresh pair of socks” … that talk … about how Old Spice shaving gel is newer than a new jersey, newer than a new mouse, newer than a new waffle iron, newer than new solar panels … and newer than … Terry Crews’ son. Say what? Look at that baby! Freaky! And kind of funny.
The new commercial is accompanied by another equally odd commercial that has Crews climbing out of a guy’s beard in a hospital bed. Yea, we know.
All this oddity coincides with a YouTube masthead takeover today that includes an interactive version of the Baby ad and asks visitors to suggest other things that might be newer than the shaving gel. Suggestions take users to various pages based upon what they typed in.
But what we really want are a set of reaction videos like the ones that featured Isaiah Mustafa.
Prison. War. Switched at birth. These are the topics central to a new and strange TBWA\Hunt\Lascaris campaign for Uniball pen. Each of three spots takes place in a setting (prison, war, in a girl’s bedroom) where the subject receives a letter that is then read in one of three fonts (Edwardian Script, Comic Sans and Broadway). Oddness pursues.
We think it’s the poor girl who gets the worst news in the campaign but each version is a bit weird in its own right. It’s a decidedly different way to sell pens that, let’s be honest, no one even uses anymore but we can’t fault the brand for trying.
This is most definitely a first. Huggies, with help from Ogilvy Brasil, has released Tweet Pee, a mobile app and sensor that will determine when your bay’s diaper is wet, notify you and tweet about it. Now if that isn’t worse than all those “I just ate a donut for breakfast” tweets, I don’t know what is. Do we really need to know when a baby pees?
On the useful side, the app keeps track of how many diapers the baby has gone through and alerts the paranet when it’s time to head to the store for more Huggies. In that respect, it ‘s a wonderful way to keep the parent connected to the brand. Via.
Way back in the day, ice cream cake maker Carvel marketed a cake called Fudgie the Whale. Just as you might assume, it was a chocolate cake shaped like a whale.
Today, the brand has resurrected Fudgie the Whale in the form on an animated spokesman. In two new Focus Brands-created commercials, Fudgie can be seen touting the brand’s two for one Wednesday Sundae special and specially designed Mother’s Day cakes.
Here’s something to slap you upside the head on a Monday morning. In fact, after taking a look at this ad campaign, you probably won’t need any coffee to kick start your day. Australian clothier HommeMystere is out with a new line on lingerie…for men. Yes, you read that right.
Now we all know there are certain men out there who enjoy wearing lingerie but they’ve never really had a brand cater to their needs. Well, now they do. There’s thongs, panties with some extra room for junk, teddies that fir properly and bra straps that don’t slide off the shoulder.
How long before Victoria’s Secret caters to the cross dresser?
Just how many ways are left to differentiate one hotel brand from another? If you’re Portal A working for Kimpton Hotels, there are plenty including, well, a talking yoga mat…free in every room! In this two minute video created by Portal A, we are introduced to Mat thr talking yoga mat who is here to make Sherry’s dismal day a whole lot better.
Mat pulls Sherry away from her work and takes her off on a bike ride, a trip to the pool, a massage and a nice dinner. Sadly, Sherry doesn’t respond to Mat’s final plea for some action.
(Apparently this video is under embargo until tomorrow morning. Come back to see it then)
Ever open you oven and it begins talking to you? We didn’t think so. But the dirty oven in this Goo Gone commercial sure has a dirty mouth and has plenty to say. Choice phrases include, “Ooh, German sausage jokes, they’re the wurst. Get it, the wurst?” and “Are you checking out my rack?”
Check out Marcus Thomas-created commercial for those gems and more.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
