Next Is Now Women’s Sports Docuseries Wants More Brands on Its Team

Getting women’s sports a larger share of overall sports coverage is a team effort, and Religion of Sports, Ensemble, Deep Blue Sports + Entertainment, and Roku have combined forces to attack that goal. This week, the group announced its launch of the Next is Now women’s sports anthology docuseries on The Roku Channel later this…

TNT Sports Puts an Unrivaled Studio Team Behind New Women’s Basketball League

Less than two weeks before the Unrivaled 3-on-3 league tips off its inaugural season, its partners at TNT Sports announced an all-star studio lineup to match the talent on the court. When league coverage tips off on January 17 on TNT, truTV, and Max, veteran host Lauren Jbara will be joined by three-time WNBA champion,…

Bosch Makes Big Game Debut at Super Bowl 59 With Droga5

For those wondering if Super Bowl 59 was going to bring new faces into the Big Game, Bosch and Droga5 are coming off the sidelines to make the push. During an announcement at CES 2025 in Las Vegas, German engineering and technology firm Bosch announced that it would be producing a Super Bowl commercial–a first…

Doritos Picks 25 Semifinalists to Crash Super Bowl 59

Creators are a step closer to putting their cheesy orange fingerprints all over the latest Doritos Crash the Super Bowl campaign at Super Bowl 59. Frito-Lay and PepsiCo have pulled 25 semifinalists–one for each of the years Doritos has run a Super Bowl ad–from a Big Game-sized bowl of thousands of submissions. Fans can view…

MLB Names Uzma Rawn Dowler as CMO

Major League Baseball’s winter meetings have been over for a week, but the organization saved one of its biggest swings for today–promoting Uzma Rawn Dowler to its new chief marketing officer. A 10-year MLB veteran, Rawn begins her new role in January and will report to Noah Garden, MLB’s deputy commissioner of business and media….

Betches and the NFL Announce Content Partnership to Expand the Sport’s Younger, Female Cohort

The lifestyle media company Betches struck a strategic content partnership with the National Football League on Monday, the second such tie-up the NFL has penned in recent months as it looks to expand its core audience. Betches will gain access to key moments and tentpole events throughout the NFL calendar, including the Pro Bowl, Super…

Pop-Tarts, Cheez-It, and Snoop Dogg Keep It Weird During College Bowl Season

For brands sponsoring college bowl games, it’s no longer enough to turn your cheese cracker into a mascot or burn your toaster-pastry mascot alive and have teams eat it in front of fans: You need to be the Snoop Dogg of postseason play. There are 47 bowl games that comprise college football bowl season in…

WNCN Hires Kevin Holden as Sports Director

Kevin Holden has been named sports director for Raleigh CBS affiliate WNCN. “Having Kevin join CBS 17 News as our sports director is a great addition for the station and community. He’s a world-class storyteller, who knows sports on a national and local level,” said news director Ed Trauschke. “Not only has he anchored and…

Amazon’s Black Friday Game Scores Big for Advertisers

In only its second year hosting the NFL Black Friday game, Amazon has had no problem staying on offense and moving forward. Drawing 13.51 million viewers to see the Kansas City Chiefs eke out a 19-17 win over the Las Vegas Raiders–and increasing its audience 41% from the roughly 9 million who watched the New…

Sports-Focused Streamer Fubo Says Revenue From Upfront Commitments Increased 40%

When sports-first streamer Fubo closed its 2024-25 upfront season, revenue from upfront commitments was up over 40% compared to the previous year, which is an all-time high, according to the company. The platform saw the most growth across advertisers from automotive, pharmaceutical, and consumer packaged goods categories. According to Fubo, 40% of advertisers that made…

How Soccer Practice Scored The Home Depot a 2026 World Cup Sponsorship

As the 2026 World Cup approaches, The Home Depot is building toward a different kind of game day. This morning, FIFA announced The Home Depot as the “Official Home Improvement Retailer” for FIFA World Cup 2026 in Mexico, Canada, and the United States. With 2,345 stores across all three host nations, The Home Depot will…

Alan Sillence to Retire from KIMA in Yakima After 31 Years

Longtime sports director Alan Sillence is retiring from Yakima, Washington CBS affiliate KIMA after 31 years. “Thirty years ago I never would have believed I’d still be here, but it definitely grew on me,” Sillence told the Yakima Herald-Republic. “I’ve run into a lot of people who say the same thing.” He joined the station…

Here Are the Brands You’ll See During Amazon’s Black Friday NFL Game

Amazon’s Prime Video has its starting lineup of Black Friday NFL brand sponsors, and fans are about to be blitzed by shoppable deals. During ADWEEK’s Mediaweek event a month ago, Amazon head of U.S. live sports and video sales, Danielle Carney, confirmed that the streamer sold out of ad inventory for its upcoming Black Friday…

F1 Academy and Brand Partners Open Lanes for Women Beyond Formula 1

F1 Academy and its partners used the bright lights of this year’s Las Vegas Grand Prix and its special events to introduce the sports and business worlds to the women driving its race series. In 2025, those F1 Academy drivers and their sponsors will have the Vegas street course and its Strip straightaway to themselves….

State Farm and Disney Keep the Caitlin Clark Effect Alive With New Co-Branded Ad

Caitlin Clark capped a record-breaking college basketball career this year by shattering marks during her WNBA rookie season–and she’s steadily scored points for State Farm and Disney throughout it all. Now that Clark finally has some time off the court, the WNBA Rookie of the Year is putting in a few extra sports marketing minutes…

Lance Allan to Join WDJT in Milwaukee as Sports Director

Lance Allan will join Milwaukee, Wisconsin CBS affiliate WDJT as sports director. Allan worked at WTMJ in Milwaukee until August. “I am excited to join CBS 58 and continue to share my passion for Wisconsin sports with our community, since this is home, where the community is engrained into my soul and means so much…

Amazon Announces NBA Studio and Black Friday Game

Ahead of details of the NBA’s new media deal recently coming out in unsealed court documents, Amazon was already revealing plans for the league’s 2024 Black Friday games and its new NBA studio. At ADWEEK’s Mediaweek event on Tuesday, Amazon head of U.S. video and live sports sales, Danielle Carney, announced that Amazon would have…

Nerds Are Back in the Game for Super Bowl 59

Undeterred by their historic rivalry with jocks of all kinds, Nerds are returning to the Super Bowl in 2025. The Ferrara Candy brand made its Big Game debut in a 30-second spot featuring Addison Rae earlier this year. Recreating the iconic dance scene from the ’80s film Flashdance with animated Nerds characters, the Digitas Chicago-created…

Deep Blue Partners With PWHL to Net More Brands for Women’s Hockey

Neither Deep Blue Sports + Entertainment nor the Professional Women’s Hockey League existed before 2023, but each can help the other advance women’s sports for the foreseeable future. Deep Blue just announced that it is adding the PWHL to its Deep Blue Exchange (DBX), which is dedicated to representing teams, leagues, and businesses in the…

Deep Blue Partners With PWHL to Net More Brands for Women’s Hockey

Neither Deep Blue Sports + Entertainment nor the Professional Women’s Hockey League existed before 2023, but each can help the other advance women’s sports for the foreseeable future. Deep Blue just announced that it is adding the PWHL to its Deep Blue Exchange (DBX), which is dedicated to representing teams, leagues, and businesses in the…