Same idea emerging again / Une idée qui n’arrête pas de refaire surface

img_installationerna submarine01_2013 submarine10_2013
THE ORIGINAL? 
Gevalia (KraftFoods) – 1996
Source : Gevalia
Agency : Y&Rubicam (Sweden)
THE ORIGINAL? 
« The Americans » – 01/2013
Source : Double 0 Section
Agency : Lead Dog, L.A (USA)
LESS ORIGINAL
Europe Assistance Milan – 10/2013
Source : P8perplane, L’Express, AdWeek
Agency : M&C Saatchi Milan (Italy)

Deeply similar / On touche le fond?

underwater2010 underwater2012
THE ORIGINAL?
Mennen Speed Stick “waterproof” – 2010
“Water is no longer an obstacle”
Agency : Young & Rubicam Paris (France)
LESS ORIGINAL
3M Nexcare “Waterproof bandages” – 2012
Source : Adsoftheworld
Agency : Grey 141 Sao Paulo (Brazil)