In the first half of 2012, internet advertising revenues climbed to an all-time high of $17 billion, representing a 14 percent increase year-over-year, according to IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau and prepared by PwC US. In the first half of 2011, internet revenue was $14.9 billion.
Also marking a 14 percent year-over-year increase, second quarter internet ad revenues for this year hit $8.7 billion, up from $7.7 billion during the same time period in 2011.
Highlights of the report include:
- Mobile generated significant growth – almost doubling year-over-year figures – up 95 percent to $1.2 billion in half-year 2012 from $636 million the comparable period in 2011
- Digital video, a component of display-related advertising, saw an increase of 18 percent year-over-year, bringing in a little over $1 billion in revenue in the first two quarters of 2012 compared to nearly $900 million in the first six months of 2011
- Search revenues in the first half of the year totaled $8.1 billion, up 19 percent from nearly $6.8 billion during the same timeframe in 2011
- Display-related advertising revenues in the first half of the year totaled almost $5.6 billion, accounting for 33 percent of 2012 half-year revenues, up 4 percent from $5.3 billion in the first half of 2011
- Retail advertisers constitute the largest category of internet ad spending for the first half of this year, claiming 20 percent of the total revenues at $3.4 billion, while Automotive brought in $2.2 billion for first-half 2012, marking an uptick to 13 percent versus 11 percent of category spend reported for half-year 2011 at $1.7 billion.
Annual Figures
The following chart highlights half-year Internet ad revenue since the IAB began measurements in 1996; dollar figures are rounded.
Year |
Revenue |
% Growth |
HY 2012 |
$17,028 |
14% |
HY 2011 |
$14,941 |
23% |
HY 2010 |
$12,127 |
11% |
HY 2009 |
$10,900 |
-5% |
HY 2008 |
$11,510 |
15% |
HY 2007 |
$9,993 |
26% |
HY 2006 |
$7,909 |
37% |
HY 2005 |
$5,787 |
26% |
HY 2004 |
$4,599 |
40% |
HY 2003 |
$3,292 |
11% |
HY 2002 |
$2,978 |
-20% |
HY 2001 |
$3,720 |
-7% |
HY 2000 |
$4,013 |
147% |
HY 1999 |
$1,627 |
110% |
HY 1998 |
$774 |
125% |
HY 1997 |
$344 |
320% |
HY 1996 |
$82 |
|
|
|
|
Total |
$111,624 |
|
Ad Category Breakouts (in millions)
|
HY 2011* |
HY 2012 |
|
% |
$ |
% |
$ |
Search |
46% |
$6,843 |
48% |
$8,128 |
Display Related |
36% |
$5,349 |
33% |
$5,586 |
-Banner Ads |
22% |
$3,266 |
21% |
$3,622 |
-Digital Video Commercials |
6% |
$891 |
6% |
$1,053 |
-Rich Media |
5% |
$727 |
3% |
$495 |
-Sponsorship |
3% |
$465 |
2% |
$416 |
Mobile* |
4% |
$636 |
7% |
$1,242 |
Classifieds |
8% |
$1,235 |
7% |
$1,160 |
Referrals/Lead Generation |
5% |
$800 |
5% |
$834 |
E-mail |
1% |
$79 |
0% |
$78 |
*Revised from prior year to include mobile as a discreet category
Revenue Pricing Models (in millions)
|
HY 2011 |
HY 2012 |
|
% |
$ |
% |
$ |
Performance-Based |
64% |
$9,588 |
67% |
$11,461 |
Impression-Based |
31% |
$4,668 |
31% |
$5,199 |
Hybrid |
5% |
$686 |
2% |
$368 |