Op-Ed: Let’s Talk Inappropriate Brainstorming
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We welcome back monthly contributor Simon Mathews, currently chief strategy officer at West Coast shop, Extractable, who’s also worked on the strategy side at the likes of Isobar and Molecular during his career. So what does the title of his latest opus mean? Well, let Matthews explain and discuss where the bounds of brand permission lie.
I’ve been on the road this week visiting a couple of clients and working with them on their digital planning for the next year, and in some cases beyond.
Over a meal in New York the conversation topic turned to what the assembled diners thought of the NSA story hitting the headlines that day – how allegedly our government has been capturing everyone’s emails, phone records for years. To add to the discussion, I introduced a business idea: If the NSA has all our emails and data, maybe they could launch a backup/recovery service (e.g. Your computer crashes, the NSA provides a backup of all your lost data)? I’d call this, “SpyVault”.
My fellow diners seemed remarkably unmoved.
In the cold light of day, clearly this is a ridiculous idea. But it is an example of a deliberate thought process we can use to help push digital innovation – “Inappropriate brainstorming”.
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