Hasta La Creative!

Media, Outdoor
Mental Health Awareness

Minding The Elephant was created to help destigmatize and promote awareness of mental health issues amongst adults. Mental health conditions affect nearly everyone, whether through personal experience or the trials of loved ones, yet they remain stressful topics to disclose and discuss. We sought to create a message that illustrates the irony of ignoring a common issue under the fear of being perceived as different. It was also our goal to promote an open dialogue on the topic, and to encourage people to seek support and treatment for any symptoms experienced. In addition to the inspirational video, the microsite contains an active public discussion board as well as links to prominent mental health awareness, support, and recovery organizations.

Advertising School:Miami Ad School, San Francisco, USA
Art Director:Adam Zash
Copywriter:Justin Reagan

Media, Outdoor
Gatorade

Advertising Agency:TBWA\Chiat\Day, New York, USA
Chief Creative Officer:John Norman
Global Group Creative Director:Brent Anderson
Creative Director:Renato Fernandez, Gustavo Sarkis, Guto Araki, Ben Go
Associate Creative Director:Doug Menezes
Digital Producer:Kristin McCarron
Executive Project Manager:Karen Thomas
Executive Print Producer:Kerri Sparkman
Senior Art Producer:Anna Willman
Managing Director:Peter Ravailhe
Group Account Director:Blake Crosbie
Account Executive:Robyn Baker, Ralph Lee
Sports Marketing:Erika Buder
Group Planning Director:Scott Macmaster
Planning Director:Martin Ramos
Planner:Rebecca Harris
Junior Planner:Katie Acosta, Matt Bataclan
Production Company:Brand New School, Monster Media
Executive Producer:Paul Abatemarco
Producer:Christie Price, Orlee Klempner
Lead Animator:Cameron Walser
Lead Compositor:Peter Murphy
Director Of Operations:Mike Sandrin
Director of research & Development:James Laurino
Project Manager:Lindsey fuller
Coolux technician:Jacob Zobrist
Editor:Brooks Miller
Assistant Editor:Nick O’Neill
Post Production:Vbe
Senior Editor:Greg Young

Media, Outdoor
Edel Cookbooks
Preuss und Preuss, Germany