Facebook detailed steps it is taking to improve the accuracy of its iOS 14.5+ campaign reporting following last month’s estimate that, in aggregate, it had been underreporting iOS web conversions by approximately 15%. The social network updated its aggregated event measurement by enabling view-through attribution by default for newly created campaigns using web events. Vice…
Instagram rolled out several updates to insights on its platform Tuesday. Its new accounts engaged metric tallies the number of accounts that engaged with the content of a business or creator in a given time period, and it offers demographic information such as top age ranges, cities, countries and genders, as well as a breakdown…
Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace’s view of the slimmed-down, refocused…
NBCUniversal has assembled a stacked cast for its new forum dedicated to developing and testing new advertising industry measurement products. Called the Measurement Innovation Forum, it comprises nearly three dozen brands, agencies and trade bodies, whose involvement NBCUniversal announced today. The members include trade bodies and industry associations like the 4A’s, the Association of National…
After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite–and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite, which the company said will simplify ad targeting and measurement in the…
In late August, the Media Rating Council issued a blow to Nielsen that is still sending ripple effects through the television and media industry. Beginning in mid-September, the measurement firm’s national and local TV ratings services–long the standard-bearer of the industry, used to determine the fates of new series and set advertising rates–would lose its…
As the industry continues to explore alternative measurement solutions in the wake of Nielsen’s public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new partnership between ViacomCBS and the data platform. Starting in early…
Nielsen is readying its plans to add big data to its beleaguered national TV measurement service as its march toward a single cross-platform metric continues. The measurement firm has this month begun to track and collect set-top box and smart television viewership data to complement its in-house panel data, it informed clients this week. Beginning…
Comscore will begin counting not just the number of households who are watching programming on TV, but the exact people within the household who are watching it. A product update, which Comscore plans to roll out in October, will begin providing person-level viewership estimates across the measurement firm’s local market, over-the-top and cross-platform measurement tools….
After a bruising summer of controversy, measurement firm Nielsen is looking to reestablish trust with the media industry–and to do it, the company plans to pick up the pace on its new measurement offerings. In a letter sent today to advertisers, agencies, broadcasters and others in the media industry, the firm, which in August had…
It’s finally official: Nielsen’s national TV service, which has long served as a crucial measurement backbone for the television media industry, will no longer be third-party accredited by the independent Media Rating Council effective later this month, the organization said today. The decision from the MRC, which evaluates and accredits measurement tools to ensure figure…
As Nielsen continues to face the fall-out from its national television audience undercounts, including a possible loss of accreditation, one of its longtime customers is pushing for the industry to find measurement alternatives. In a blog post published Monday, NBCUniversal signaled its intent to encourage other companies in the space to reevaluate their metrics and…
The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms’ methodology, is likely to reach a decision about the status of Nielsen’s national TV service early next week–and the industry is bracing for Nielsen’s longstanding National TV measurement service to lose its accreditation, opening another major fissure in its longstanding…
After facing intensifying pressure from the industry to shore up its measurement offerings, Nielsen has taken the unprecedented step of halting third-party accreditation of its own national TV ratings service. In a statement released Thursday morning, a Nielsen spokesperson said that it would halt the accreditation that the third-party Media Rating Council normally provides as…
As the eventual end of the third-party cookie continues to loom over the digital media industry, Nielsen is rolling out a new approach to measuring digital traffic in a way that doesn’t rely on the soon-to-be-obsolete digital identifiers. The approach, which Nielsen took the wraps off today, will use two ways to measure digital traffic…
The industry group that represents major television networks is calling on the nonprofit Media Rating Council to strip Nielsen’s accreditation in an unprecedented escalation of a months-long feud centered on the accuracy of Nielsen ratings. On Wednesday morning, the Video Advertising Bureau, which counts A+E Networks, Disney, Fox, NBCUniversal and ViacomCBS (among others) as members,…
TikTok introduced TikTok Brand Life Study, a first-party measurement solution aimed at helping brands measure and optimize their advertising resonance on the video creation platform. TikTok Brand Life Study is an immersive, in-feed polling experience that brings the music and motion graphics TikTok is known for to their feeds or For You pages, prompting users…
As part of the CMO Reboot Playbook: Reallocation of Spend, Petco CMO Tariq Hassan shares why it is crucial to be able to talk about how brand perception impacts actual business outcomes and how to do it. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by Adweek…
Clients. You can’t live with them and you can’t live without them. Increasingly, ad pros are somehow living without them, and in too many cases it’s the agency’s fault. Kristi VandenBosch of VandenBosch Group in NYC asked when did our industry become so dishonest? It started with the financial model: the FTE as a unit […]
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Do you trust your data? Do you trust your data provider? Do you trust that someone on your team will parse the data that you do trust into common sense insights that can be acted upon? People say data is more valuable than gold. People also say all that glitters is not gold. I once […]
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