Jan 23

Here's the Simple, Powerful Starbucks Ad You Probably Missed on MLK Day

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Amid all the dubious tweets and outright fails from advertisers on Martin Luther King Jr. Day this past Monday, here’s a little gem from Starbucks that flew under the radar.

“It’s time to look at things differently. Again,” says the copy on the newspaper version of the ad, which ran in The New York Times. The brand also posted versions of the ad to Twitter and Facebook. A rep at one of Starbucks’ agencies said it was done in-house by the marketer. “But we all are big fans of it,” the agency rep said.

Simple, classy and powerful.

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Jan 20

ZzzQuil Gets Awkward With MLK Day Tweet

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In yet another example of why brands might just want to sit out serious events instead of posting "topical" social media updates, sleep aid ZzzQuil is being hammered on Twitter today for a post about Martin Luther King Jr. Day.

The tweet wasn't patently offensive, to be sure, but it was definitely an awkward brand connection: "Today is the day for dreaming. Happy MLK Day."

As you can see below, the social media backlash began quickly, especially after being mocked by comedian Tim Heidecker. The brand account has tried defending the post, telling one critic, "Yikes, I gather you disagree with brands posting on such a significant day. No disrespect was intended."

Check out more reactions below.


    

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