(TrendHunter.com) Sometimes there are things in movies that are so spectacular that they become real products. That is what defictionalization is: when a fictitious product becomes a real one.
Brawndo, “the thirst mutilator” is an energy drink that has become defictionalized.
“It first emerged in the blackly com…
(TrendHunter.com) Here’s your chance to take action and show the leaders of the world that you care and are deeply concerned about the wellbeing of our planet. All it takes is one hour of your time and doesn’t require you to do anything but flick off your lights.
On March 29, 2008 @ 8 p.m. the World Wildlife Fo…
(TrendHunter.com) The competition between Domino’s and Pizza Hut has taken another twist, as Domino’s has recently introduced an on-line pizza tracking service. Now you will be able to track your fast-food from the moment you place your order.
Domino’s is trying to deal a virtual blow to their rivals with Pizza Tra…
(TrendHunter.com) Wal-mart, the world’s largest retail, is reaffirming their commitment toward sustainable packaging by applying a scorecard when the buyers are making a purchasing decision. Is this goodbye to packing peanuts?
Finishing the trial phase in 2007, Wal-mart hopes to not only roll back prices, but roll…
(TrendHunter.com) As many of you have surely noticed, there is a new word floating around Starbucks. Ever since the New Year, the word “Skinny” has been used to market a line of lower calorie drinks.
Starbucks, still on top of the game when it comes to the innovation of coffee and customer experience, may be onto so…
(TrendHunter.com) After Marc Jacobs SS 2008 campaign, Victoria Beckham appears uncovered on top for the project “Protect the skin you’re inâ€.
The T-shirts are being sold this week at select Marc Jacobs boutiques for about 25 euros each, and are part of a campaign aiming at fighting cancer disease by increasin…
(TrendHunter.com) The Latest in Viral Advertising is the promo for the new football (soccer) game FIFA Street 3. Released across Europe, this video displays some rhythmic gymnastics/ parkour/ circ de sol le all amazing twisted up into “Extreme football from Mexicoâ€. Watch the Video and be amazed, be very amazed.
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(TrendHunter.com) Target doesn’t care what bloggers think about them. When a blogger emailed criticizing a billboard, she got a blow off email saying that Target doesn’t deal with non-traditional media. Target went on to say that this allows them time to focus their efforts on publications that reaches their core “gu…
(TrendHunter.com) Breezing along effortlessly in the park, or hanging out at the watering hole, these limited edition Puma Sportie LA Cali’s will stir souls. The combination of black and gold says exclusive and the back and side panels are gold – solid gold, layered under a black mesh. On the insole and sole are mont…
(TrendHunter.com) Don’t be fooled — this is no Lucky Charms commercial. If you’re familiar with the Truth campaigns against cigarettes, then you know the ads tend to be rather gorey. The latest ad, however, goes against spreading awareness with a new approach that’s actually even a bit… cute.
“A Magical Amount” a…
(TrendHunter.com) Remember Fruit Roll-Ups? The flat, chewy candy that was rolled up with fun little graphics you could peel out? Now imagine that, only with your company logo on it… or a cute graphic featuring your name and your sweetheart’s.
Thanks to MyFruitRollUps.com, it’s all possible now. The site lets you …
(TrendHunter.com) The film “The Water Horse: Legend of the Deep†has been causing quite the ruckus in Tokyo Bay. Using a large water screen and some very well timed water fountain effects, the marketing team behind this installation have been doing a very effective job in getting peoples’ attention.
This unique…
(TrendHunter.com) Disney has teamed with celebrities before to produce a series of photo shoots in which the famous faces dress as fabled Disney characters from classic stories. The campaign was shot by renowned fashion photographer Annie Leibovitz.
This time around, the Walt Disney Company has added celebrities li…
(TrendHunter.com) Heath Ledger, who passed away earlier this week, is being honoured by the Warner Brothers entertainment company by tributes on the Dark Knight website.
The sequel to Batman Begins was already set up for success, but Ledger’s death will probably further boost traffic into the theaters. It’s a market…
(TrendHunter.com) Yeah she’s hot, and tiny, and rich, and married to a French jock, but can Eva Longoria sell sportswear? BeBe thinks so which is why they’ve hired her as the celebrity face to represent their Spring 2008 line.
The fashions she wore for the new spring catalog is on sale now online. It’s OK if you h…
(TrendHunter.com) The Victoria’s Secret website crashed after rumors of Super Bowl commercials promoting the website began circulating. The TV spot officially kicks off on February 3rd and will feature model, Adriana Lima. In the commercials, the 26-year old Brazilian beauty helped kick off the “What Is Sexy?” list, …
(TrendHunter.com) The annual Super Bowl is one of the world’s most famous TV marketing events. Air time costs a fortune to buy, as it’s a guaranteed way to get exposure to millions of viewers. Some of the best ads are launched at this time, many of which take up a huge chunk of a company’s annual advertising budget. …
(TrendHunter.com) Deutsche Telekom, mother company for T-Mobile in Holland, has registered magenta at the European Brandoffice to prevent any other company in Holland from using this colour for their communication devices, logos or stationary.
I thought they were joking because it seemed pretty impossible that some…
(TrendHunter.com) A while back we mentioned Kylie Minogue and Victoria Beckham had their own blogs. It seems other stars want a chance to reflect their personalities on blogs of their own too including the Spice Girls, David Beckham and Matthew McConaughey.
The Spice girls launched their blog in October and have si…
(TrendHunter.com) A worldwide rally against the terrorist group FARC has been organized by a common Colombian citizen with no experience in politics through Facebook.
Early this year, Oscar Morales decided to create a group in Facebook to protest against the lies, cruelty and madness of the terrorist group that has …
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