(TrendHunter.com) Dancing to an upbeat tune in neon underwear is a great way to sell, well, underwear. Just look at this commercial!
Only a few seconds into the Bonds Youth TV spot, I wanted their undies. The gorgeous models prance around enthusiastically to a mashup of retro and modern tunes that you can’t help bu…
(TrendHunter.com) Leonardo DiCaprio continued to promote eco and environmental awareness with his first visit to Hong Kong to promote local bank HSBC’s new “Green Credit Cardâ€.
A joint project between HSBC and The Leonardo DiCaprio foundation, the green credit card is made of environment-friendly materials an…
(TrendHunter.com) These might just be the most artistic and creative ads I have seen for a long while. The artistry and effort that was put into making them is very evident and would make even Salvador Dali proud.
Absolut Vodka released these new super creative ads as a promotion for their Absolut Machines interacti…
(TrendHunter.com) These creative rape public awareness ads from Thailand relay an important message. Girls & boys, always have a pepper spray ready in dangerous places.
The campaign smartly plays on the tag line “When they can’t see, they can’t hurt you” by blackening out the attacker through the range of the pepper…
(TrendHunter.com) If a city was living, if the actual building were capable of movement, it might look something like this new TV spot for the Nissan Qashqai.
The Urbanproof ads give Buenos Aires breath, the concrete interacts with the people, the architecture has a life of its own. The buildings play with the Qash…
(TrendHunter.com) A company says it will make ethanol for the U.S. at less than a buck a gallon. They will refine what’s known as biomass which is available for 65 cents per gallon. The technology uses low energy to make it efficient to produce the biomass which can be used to produce ethanol.
Ethanol currently use…
(TrendHunter.com) Sexy Camera is a new erotic candid camera TV show on air on March 2008 on FX channel in Italy. To promote the show, AM-NEWTON21 ad agency, Italy came up with this creative guerrilla campaign that reaches the target male audience in their public toilets at pubs and gyms.
The campaign uses soap dispe…
(TrendHunter.com) A funny commercial is always good in my book. A funny and sexy commercial is even better.
These two video commercials for Tampax use the same clever idea of a sexy girl going for a dip in the pool ending up draining the pool water to show the ‘super absorbent’ quality of Tampax.
One commercial g…
(TrendHunter.com) This is a brilliant commercial for a deodorant named Rexona that I confess I’m not familiar with. The commercial is set in a Hollywood-style, futuristic mode and it is very, very funny and very entertaining. The commercial is one of those ads you don’t mind watching over and over again even if you h…
(TrendHunter.com) Trend Hunter has published other musicians who had their big break via YouTube, myspace or other social networks; but now a YouTube video is to thank for Austrian Cistercian Monks getting a world-wide music album contract with Universal Music.
Universal has been looking for monks, men of the cloth …
(TrendHunter.com) By the curious looks you see on the faces of the people in this Italian street, the guerilla campaign for Sparring Partner Gym is pretty effective.
The campaign which was concocted by the Leo Burnett Ad Agency, Italy; cleverly uses transparent billboards of people exercising their biceps by hanging…
(TrendHunter.com) Tiger Woods inked a deal with Gatorade to launch his own branded sports drink in 2007. This is believed to be Tiger’s first beverage endorsement and licensing deal. The “Gatorade Tiger†campaign was rolled out about 2 days ago to be followed by other products, all with flavors reportedly selecte…
(TrendHunter.com) With the whole Olympic craziness this year, all brand supporting the Olympic Games are doing their best to create consumer campaigns relevant to the competition context.
Adidas goes beyond that, focusing on the national pride tone of voice and approach. This is a good marketing move if we think of …
(TrendHunter.com) The little girl featured in Hillary Clinton’s “3 A.M.” video campaign is lashing out against the ad, using the footage instead to encourage the world to vote for Obama. I guess that campaign backfired!
Casey Knowles, who is now 18, was a child actress and her stock footage was used in the Clinton …
(TrendHunter.com) “I Believe in Harvey Dent” is a viral campaign taking place on the internet right now(isn’t always there one?)that may confuse some folks. I know when I first saw it without reading the print my first reaction was: that guy is an actor. Why would he be running for public office? The campaign’s objec…
(TrendHunter.com) Like just about every holiday, Easter has become highly commercialized. It marks the dawn of the spring season and is marked by images like tulips, baby chicks, bunnies, and everything pastel.
For a range of industries, from designers to marketers, it’s an excellent opportunity to flex creative sk…
(TrendHunter.com) Working in advertising for some of the world’s big brands introduced me to the fantastic world of event organizing. Europe is the perfect place to find innovative ideas to promote brand launches and events. The Puffershere, for example, is a phenomenal way to display multimedia shows. So what is thi…
(TrendHunter.com) I do not get the new Marc Jacobs ad featuring Victoria Beckham. I know it’s supposed to be avant-garde and all, but it comes off as just plain weird. I much prefer her earlier goofy Marc Jacobs ads (see two images below). Maybe that’s what works best, sticking Victoria in a huge shopping bag!
Victo…
(TrendHunter.com) The brand name Visa probably isn’t one that evokes sexy imagery, but their latest TV spot could change all that.
The credit card company’s latest ad campaign features a naked man. No, it’s not because you’ll be left in your birthday suit after being forced to sell your clothes to a second hand sho…
(TrendHunter.com) Rolling Rock, the beer company famous for that mysterious number ’33’, is trying yet another oddball marketing approach – moonvertising. A clever gag or a scientific marvel? We’ll all find out on March 21, the next full moon, when the company attempts to project their logo on to the face of our favo…
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