Hasta La Creative!

As you may have heard by now, Draftfcb has perhaps made George Parker‘s day by finding a replacement for Laurence Boschetto in Carter Murray, a 38-year-old Brit who will now take over as CEO of Draftfcb Worldwide. Murray (pictured), who remains based in NYC, joins DFCB after spending a year-plus as president/CEO of Y&R North America. During his career, the rather young exec spent four years as CMO/worldwide account director on Nestle while at Publicis, where he also served as a member of said agency’s executive committee.

Now, with a little weight off his shoulders perhaps, Michael Roth, chairman/CEO of Draftfcb parent company, IPG, says of his new hire,”We’re very pleased to welcome Carter in this key role at an important time for Draftfcb. He understands consumer advertising and brands, has demonstrated the ability to motivate diverse teams and raise the quality of creative work, nurture client relationships and win global business. This combination of skills and experience in a dynamic new leader is what the agency needs in order to evolve its integrated model and drive growth.”

As for Boschetto, who spent four years at the helm at Draftfcb and will stay on through a transitional period and then serve as a senior advisor to IPG, Roth adds, “We thank Laurence for his contributions to our search for his successor and to the agency, including a consistent and high level of operational and financial delivery. We wish him well in his ongoing industry activity, particularly in the area of diversity and inclusion, where we will continue to work together.”

Though the transition is now underway, Murray’s official start state is still to be determined. Meanwhile, Y&R didn’t wait long to fill the void, having welcomed former VML CEO Matt Anthony as its new North American chief exec. AdAge has the full-court press on all things Murray and his arrival at Draftfcb. Read on.

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