Hasta La Creative!

Yesterday we brought news of Draftfcb New York’s case study for the Jamaica Tourist Board. Well, that agency is feelin’ the rhythm and has just released a song for the Jamaican bobsled team, called, appropriately enough, “The Bobsled Song.”

The song was written by Sidney Mills and Jon Notar, “according to the shape and length of the actual race track” at Sochi, in order to act as a soundtrack to Jamaica’s run. What’s more, the song’s lyrics sync up perfectly with the lefts, rights, and straightaways of the course. This is best illustrated in the fun, mostly 8-bit video game style music video above. (Anyone else wish this game was real?) Everybody loves Jamaica’s bobsled team, thanks to Cool Runnings, and now there’s one more reason to watch Jamaica compete at Sochi. This Sunday, head on over to bobsledsong.com, tune in for the first heat at 11:15 AM, and the second heat at 12:45 PM, and play “The Bobsled Song” when Jamaica starts their run. Or follow @VisitJamaicaNow on Twitter for updates on when team Jamaica runs. It’s bobsled time. Stick around for credits after the jump. continued…

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A week after announcing the hiring of BBDO NY alum Kevin Jordan as group creative director, Draftfcb New York has found a second person to assume said title. In a memo sent to staff around noon yesterday, DFCB NY CCO  Javi Campopiano revealed that the agency has brought on Renata Florio as a fellow GCD. The newest hire, who indulged us in a Super Bowl quickfire Q+A this year, most recently served as CCO at Grey Group’s Hispanic agency unit, Wing. We’re checking to see what accounts each new GCD will be working on, but in the meantime, you can read Campopiano’s note below to find our more about the pair if interested.

“Hi all,

You might have already met them in some corner of our offices but in case you haven’t, let’s officially say hello and welcome to Kevin Jordan and Renata Florio, our newest creative department SVPs and group creative directors.

Kevin was most recently at BBDO New York, where he was responsible for remarkable campaigns for AT&T and GE. Before that, he worked at Havas Worldwide where he was one of the creatives behind the highly successful and awarded Dos Equis “The Most Interesting Man in the World” campaign. (He insists that the idea is somehow based on himself. We’ll soon see.)

Before Renata came to the U.S. to be the creative leader at Grey’s Hispanic marketing agency called Wing in September of 2011, she worked at some of the best agencies in her native Brazil, including  BBDO, StrawberryFrog, Saatchi & Saatchi, Publicis and DM9DDB, where she was part of the team that helped the shop to be “Agency of the Year” at Cannes. She’s been a part of some of the most recognized campaigns of the past few years, including the mega-awarded “Windows” for FedEx. Her experience in the U.S. general market includes campaigns for clients like Red Lobster, Radio Shack and P&G.

So let’s say welcome and boas-vindas (pronounce bowushbeendus) to both of them.

More to come soon.

Javi”

New Career Opportunities Daily: The best jobs in media.