Apr
08
Apple Berates TBWA\Chiat\Day in Internal Emails
Posted in: Uncategorized
The ongoing Apple vs. Samsung battle looks even less flattering for TBWA\Chiat\Day after Business Insider and others gained access to more emails detailing a contentious back-and-forth between head of marketing Phil Schiller and James Vincent of Media Arts Lab.
The full exchange is worth a read for your daily allowance of Schadenfreude. Some key points:
- TBWA proposes an emergency meeting to address matters that seem more relevant to PR than ad departments: brand likability, employee behaviors, etc.
- The ad proposal is to “change the conversation” with a focus on differentiating the iPhone from the Galaxy
- TBWA also proposes a regular marketing communications meeting to facilitate “more open and expansive ways to experiment with ideas”
Schiller wasn’t buying it.
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