Hasta La Creative!

A new vintage clothing line has been announced in commemoration of the Indianapolis Motor Speedway’s “Centennial Era.” The new race-inspired collection will launch initially at Macy’s stores nationwide next month. In July 2008, PVH announced an agreement with the Indianapolis Motor Speedway (IMS) and the Indy Racing League (IRL) that designated the IZOD brand as the official apparel of the Indianapolis Motor Speedway, IndyCar Series and Firestone Indy Lights.

The Centennial Era is the Speedway’s three-year celebration marking the 100th anniversary of the Speedway in 2009 and the Indianapolis 500 in 2011. The IZOD design team has taken 100 years of Speedway and Indy 500 artwork and designed distressed, vintage look-and-feel short sleeve polo shirts and tees that reflect and celebrate the uniquely American heritage of Indy racing. In addition, a race-inspired collection of solid cotton piques feature official logos and special centennial insignias for the Indianapolis Motor Speedway and Indianapolis 500.

Promotional activities for the IZOD/INDY sportswear collection include a text messaging and web-based national sweepstakes to be hosted on macys.com from April 4 to May 8, 2009. The grand prize is an all-inclusive package for four to the 2009 Indianapolis 500, which includes a police escort to and from the track, VIP all access pit and garage passes, pace car rides, access to the pre-race drivers’ meeting, Festival Parade tickets, hotel accommodations and air travel.

(Source) Press