….And with this little reminder about personal grooming, I’ll bid you a great Friday and head for the beach.
Brazilian Beauty
Agency: The Cavalry Melbourne
Dan Jobson (Illustrator)
Tony Greenwood (Creative Director)
Tony Greenwood Dan Jobson (Art Director)
Tony Greenwood (Copywriter)
Germophobia was never this creepy…. Look at those arms, ew, ew, EW! *wipes brain with bleach*
Agency: EURO RSCG Sydney
Josh Dasey (Photographer)
Rowan Dean (Executive Creative Director)
Brooke Harvey (Art Director)
John Gault (Copywriter)
Saatchi & Saatchi Mumbai sees the Ponds – “White beauty sun protection” Shade Posters and raises them an Oil of Olay sun-blocking Eclipse.
Saish Kambli (Photographer)
Ramesh Ramanathan (Creative Director)
Andy Greenaway (Creative Director)
Joel Clement (Creative Director)
Hanoz Mogrelia (Creative Director)
Chinese women, like me, prefer being fair skinned, to the point they even carry umbrella’s around to shade their faces from the sun. I’m hiding in giant hats on the beach to avoid ten bazillion freckles, but they’re just following their own ideas of style (pale being ‘classier’ than any orange spray on tan – can’t we all agree that it is?).
Taking their target markets avoidance of sunlight to heart, Ponds demonstrate what Pond’s white beauty UV protectant cream does – it hides you from the sun. I’d want some, if I didn’t know any better and actually have to slap on spf 50 every day – UV protect creams are wussy, Swedish southern sun is not. 😉 That said, this is a cute execution, printing extra long posters that fold over themselves – with the logo and Ponds packaging printed on the other side, to create a natural shadow. (alternative view inside)
Agency: Alianda, Windermere, FL
Client: Anastasia International, Russia
Writer/Producer: Mitchell Erick
Production Co: LHV Audio, Orlando
Orlando was a test market for these spots which try to build buzz for a website that connects Russian women with western men. Excellent Russian symphonic music with a hysterical performance by the male voice talent.
Saatchi & Saatchi, Malaysia reminds us of germs stickyness with this “whatever it’s touched, you touch” poster series. Eww, one could get germophobic for less.
Careful now, without protection from the sun you might be crushed by the big C. Is it just me who keeps reading “Cancertone” instead of “Coppertone” now?
“Everywhere’s a catwalk” oh that’s just perfect isn’t it? I’m not leaving the house until someone invents a non-stinky and permanent way of removing hair off my legs, where I won’t have to waste six minutes of every day with gobs of icky stinky cream that doesn’t do much but irritate my skin. Gosh, sorry, I just hate veet.
ad agency: EURO RSCG Sydney
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