Dec 24

The year’s most-liked retail holiday TV spots

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/ppAdFreak’s parent The Nielsen Company (I asked for a tricycle and an iPhone, just in case they forgot) has gauged the “likeability” of this year’s holiday retail TV commercials and a href=”http://blog.nielsen.com/nielsenwire/consumer/top-holiday-retail-tv-ads-narratives-nostalgia-trump-price-appeals/”come up with a top 10 list/a. Narratives, nostalgia and family-focused story lines are hot. Sales and price-driven messages, as well as shorter commercials, are faring poorly. Wal-Mart rules overall (doesn’t it always?) with the ad above, showing employees turning register lights on and off to the tune of a Christmas song. (Wal-Mart employees are actually robots, and those lights indicate that customer credit cards have been declined. At least, that’s been my Wal-Mart Christmas experience.) Placing 10th is a href=”http://www.youtube.com/watch?v=6i9M81AIOkAamp;fmt=18″a Victoria’s Secret spot/a showing, according to Nielsen, “models wandering through a mansion in brass and ruffled skirts.” Um, is it too late to change emmy/em list?/ppem—Posted by David Gianatasio/em/pdiv class=”feedflare”
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Dec 23

Billy Mays wants to sell you some ESPN360

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pa href=”http://adweek.blogs.com/adfreak/espn360-billy-mays.html” style=”display: inline;”img alt=”Billy-mays” class=”at-xid-6a00d8341c51c053ef0105368e72eb970b ” src=”http://adweek.blogs.com/.a/6a00d8341c51c053ef0105368e72eb970b-450wi” style=”width: 425px;”/img/a/p

pArnold today launches a pleasingly goofy campaign for a href=”http://www.ESPN360.com”ESPN360.com/a starring Billy Mays, the bearded infomercial guy usually seen shilling for OxiClean. a href=”http://adweek.blogs.com/adfreak/espn360-billy-mays.html”See all four ads here/a. This genre’s been parodied to death, but the ESPN spots score by being even dumber than we’ve come to expect. They’re almost parodies of parodies, so unrelentingly stupid that they’re amazingly effective. Mays is no different here than in any of his other ad gigs as he shouts exuberantly about the ESPN360 service, which lets you to watch your favorite teams online, “anywhere, anytime!” The “secret,” Mays confides, is the Internet connection. In the ad below, his wife and daughter are seen with thick black beards just like his. Nice! Their grins and gestures seem forced, and their line deliveries are as insincerely sincere as possible. Now that’s great bad acting! Also noteworthy is the dead-eyed office drone who robotically explains that with ESPN360, “My job is way less soul-crushing.” Hey, we need ESPN360 at AdFreak! Ow, my aching soul! brbrem—Posted by David Gianatasio /em/p

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