Jesus, Gandhi and Mother Teresa Stump for Unicef in Extremely Virtuous Holiday Ads
Posted in: Uncategorized
Forget about those famous Internet felines in Friskies' Christmas spot. The real holiday supergroup is in this campaign from Forsman & Bodenfors for Unicef Sweden.
I'm talking about Jesus, Gandhi and Mother Teresa—dubbed "The Good Guys"—who get together to discuss the sacrifices they made to benefit humanity. They're joined by a typical party dude, who gets to hang with the hallowed do-gooders simply because he clicked on a Unicef banner to help save kids' lives.
The three spots in the series strike just the right tone. They're mildly irreverent and amusingly low-key, with lots of cute exchanges and details. You've gotta love Gandhi's mod yoga mat; the slacker complaining that Jesus's story, while possibly the greatest ever told, drags on a bit; and Christ accidentally clicking through to an ab-blasting offer when He initially tries the Internet.
It's a good thing Jesus is on board, since it usually takes a miracle to get folks to click on banner ads, even for a good cause.
CREDITS
Client: Unicef
Director of Communication: Petra Hallebrant
Senior Marketing Officer: Jim Carlberg
Marketing Officer: Åsa Lee
Agency: Forsman & Bodenfors
Art Directors: Johanna Hofman-Bang, Agnes Stenberg-Schentz
Copywriter: Marcus Hägglöf
Account Supervisor: Jacob Nelson
Account Manager: Lena Birnik
Agency Producers: Magnus Kennhed, Helena Wård
Public Relations: Desirée Maurd
Designer: Nina Andersson
Original: F&B Factory
ACNE Production
Directors: Torbjörn Martin, Tomas Skoging
Executive Producer: Petur Mogensen
Producer: Fredrik Skoglund
Account Manager: Jacob Englund
Director of Photography: Christian Haag
Costume: Patrik Hedin
Makeup: Sanna Riley
Set Designer: Cian Bournebusch
Special Thanks during the film production
Postproduction: Chimney Pot
Camera and Lights: Ljud & Bildmedia
Casting, London: Aston Hinkingson
Casting, Los Angeles: Stone
Casting and Location, Sweden: Röster (voices, places, faces)
Stills
Photographer: Pelle Bergström, Skarp Agent
Stylist: Lotta Agaton, Link Deco
Retouch: Bildinstitutet
Radio
Production Company and Casting: Flickorna Larsson
     |
