Hyundai and Audi Reap the Rewards of Advertising
Posted in: Uncategorized
After spending heavily on ads at the Academy Awards, Hyundai and Audi are sure to be happy about the result from their investment. Being among the notable list of advertisers in the spectacle viewed all over the world, Edmunds.com, the premier online resource for automotive information, has noted a significant boost in site traffic for Hyundai and Audi since the automakers’ advertising ran during the broadcast of the Academy Awards.
Since the broadcast, Hyundai pages have received 27 percent more visitors compared with the comparable period during the previous week, while Audi pages have received 26 percent more visitors.
Hyundai chose to advertise its Assurance Plus program on the Oscars, reportedly in order to reach a more upscale audience. Visitor behavior on Edmunds.com suggests that this decision was a success, since it earned Hyundai a greater share of traffic on the automotive Web site known for attracting a particularly affluent and well-educated audience.
Featured in the ads was the Hyundai Genesis; Edmunds.com site traffic to Genesis pages has since risen a remarkable 86 percent.
(Source) Press
