Hasta La Creative!

OK so perhaps it’s not really possible to turn your cat into a dog and, after all, why would you? Cats are perfectly docile, friendly and fluffy just the way they are. For some reason, UK-based mobile company O2 thinks cats should “be more dog.”

In this new commercial from VCCP, set to the tune of Queen’s 1980’s Flash Gordon ballad, a cat learns he can, indeed, “be more dog” and proceeds to leave his home through the dog door to run, dig, jump, chase cars, retrieve sticks, swim and catch frisbees.

What this has to do with selling mobile services, we know not. But it’s sure fun watching a cat try to be a dog. And I’d really like to meet this cat. Or the person who CGI’d a cat head on top of a dog’s body. Because both are amazing!

Hmm. While a swarm of CGI bees look really cool bursting through a plume of steam, deftly maneuvering their way through a large fan, whipping through a newsstand and forming the word “swarm” in a bar, we’re not too sure we want bees of any kind around when we consume a bottle of Jack Daniels Tennessee Honey.

Created by Arnold Worldwide and produced buy Smuggler, the work is said to have achieved over 10,000,000 impressions online and will air a few more times this year after having appeared during NBA and NHL playoff games.

Apparently in recent years, Israeli gossip columns have been busy covering the growing relationship between supermodel Bar Refaeli and the womanizing Israeli comedian, Zion Baruch. Are they just friends? Are they a couple? It’s a question everyone seems to want answered

Sunglass brand Carolina Lembke stepped up to the plate and gives us an answer that just might put the whole thing to bed.

My how far phone advertising has come. No longer are dads idiotic imbeciles who can’t figure out the internet. Nope. They have progressed to masters of the swaddle. Well, that is with a little help from the Samsung Galaxy S4’s Air Gestures and Smart Pause.

Our dad in this 72andSunny-created ad is quite pleased with his swaddle job. That is until junior decides to pump out an epically loud and disgustingly juicy fart.

And if you simply can’t get enough farting babies, you simply MUST watch this compendium of Top Ten baby Farts. We guarantee you will not be able to get through it without laughing yourself to tears. Number three will have you on the floor!

We like these two new Carmichael Lynch-created commercials for Subara. One awakens a man’s inner passion to paint everything he sees. Another enables a couple to, much like Nike, say, “Let’s Do That.”

Both spots engage in a way unlike most car commercials because, well, they are less about the car and more about what the car (or, let’s be honest, any car) enables one to do.

So from time to time we get sucked into YouTube, forget why we went there in the first place and stumble upon odd content like this 2011 commercial for Stanton Optical. Actually, it’s not really a commercial at all. Rather, it’s a video of a baby watching a Stanton Optical commercial.

We all know there are commercials out there that people love and while babies can be easily amused by just about anything, it’s still funny to see a baby get worked up simply from watching a pretty basic commercial yet a commercial CEO Daniel Stanton dubs “unconventional” and the eyeglass store’s secret to success.

Anyway, back to our regularly scheduled programming now.

It seems Kmart plans to embark upon campaign filled with alliteration and word play. Having recently shipped it’s pants, Kmart is now offering Big Gas Savings. Will this latest outing from Draftfcb top the original’s 17 million YouTube views? Does a 4th grader love to tell fart jokes?

In Mexico, we are told 22% of car accidents are caused by women. That little stat forms the basis of Publicis Mexico-created ad campaign for MINI which urges women not to apply make up while driving, seemingly the cause of those 22% of accidents.

Before we get into the actual campaign here, let’s do a little math. If 22% of all car accidents are caused by women, can one assume 78% are caused by men? Why, then, do we have a campaign that just wreaks of the age old stereotype that women are bad drivers? And why is it assumed the application of makeup is the cause of these accidents?

Hmm. Questionable marketing, perhaps? But hey, it’s fun to blow up air bags in the Ladies Room while unsuspecting women apply makeup. And maybe makeup-induced accidents really are a thing in Mexico. Who are we to judge?

And if all the other stats thrown at us in this ad are to be believed (stereotypical or not) then maybe this is a message that needs to be delivered. Maybe it’s sad that 6 out of 10 Mexican women wouldn’t dream of going to work without makeup or that 1 in 4 believe not wearing makeup could cost them a promotion. But if that’s the reality then urging women not to apply makeup while driving is, perhaps, less stereotypical and more practical.

Now if only MINI could come up with a strategy to curtail the apparent 78% of men who cause the rest of all car accidents.

This amazingly beautiful commercial makes mundane corporate sponsorship look like, well, much more than a simple exchange of sponsorship dollars. It touts the Qatar Foundation’s support of the FC Barcelona soccer team.

The TBWA\Qatar-created commercial was shot in several locations in Barcelona, including the Telephonica Tower, the historic Gothic Quarter and FC Barcelona’s practice stadium, Camp Mini. FCB players, including four-time FIFA Ballon D’Or award winner Lionel Messi, were also photographed on location at Camp Mini in between TVC filming sessions. Sports choreographer, Andy Ansah, was enlisted to work with the FCB players to capture of their best performances.

The spot was directed by first-time director Adam Swaab of Wolf & Crow, who brought to life objects representing aspects of QF’s mission and make them travel from the main QF campus in Doha to Barcelona, where they become FCB players in the midst of a soccer match.

Really beautiful work.

In a humorous ad that both lauds the benefits of Twitter and lambastes the public for relying on it too much, the company is urging people to stop tweeting and make sure you call your mother for Mother’s Day.

As the ad’s narrator notices the man in the ad beginning to send his mother a tweet for Mother’s Day, he exclaims, “What the f*ck are you doing?” Give your mom a call!”

So yes, people, that mobile device you carry around can still make phone calls and Mother’s Day is the perfect day to dust off that’s app’s cobwebs and make the call.