Jun
03
Yellow pages – When billboards come alive – Israel
Posted in: Uncategorized
Title: When billboards come alive
Client: Israel Yellow Pages
Agency: Shalmor Avnon Amichay / Young & Rubicam, Tel Aviv
A little film clip showing the unconvenstional billboards created in this campaign inside. They changed the posters to suit the listings, For “Chiropractors†they hung the billboard in the ceiling of bus stops, for “Pizzerias” they built a triangular billboard like a pizza slice, for “Electricians” we created a billboard with real electricity problems and so on.
