Cornerstone Promotes Jeff Tammes to CCO

Creative agency Cornerstone announced the promotion of Jeff Tammes to the role of chief creative officer.

Tammes joined Cornerstone 15 years ago as one of the agency’s original members in its flagship New York office. He was responsible for launching and continues to lead the agency’s “Create” division, which is now a part of all four of the agency’s offices in New York, Los Angeles, London and Sao Paulo. Tammes has also played an important role in the agency’s “Amplify” division, which supplements the agency’s creative work with digital, experiential, social, and public relations. He led recent new business wins, including work for Budweiser, the Milwaukee Bucks and Bluepoint Brewery and has worked with clients including Bushmills, Converse and Johnnie Walker.

Yamaraj – Outdoor/Ambient live stunt advertising

By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron’s car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service.

Chief Creative Officer: Prasoon Joshi
Regional Creative Director: Anil Ralph Thomas
Creative Director: Rathish P Subramaniam, Melvin Jacob
Art Director: Rathish P Subramaniam
Copywriter: Ketan Deshpande, Melvin Jacob, Anil Ralph Thomas
Illustrator: Sandeep Kottila
Client Servicing: Vijay Jacob, Rahul Jain

The post Yamaraj – Outdoor/Ambient live stunt advertising appeared first on desicreative.