Heidi Klum Donates Oscar Dress – Heart Truth Campaign

(TrendHunter.com) The month of February is American Heart Month and Diet Coke has teamed up with the National Heart, Lung, and Blood Institute to raise awareness of this disease that is one of the top killers of women in the USA. The Heart Truth, a national heart disease awareness campaign introduced the Red Dress as…

Obamarketing – Ltd Ed Shepard Fairey Prints Say Obama is Progress

(TrendHunter.com) Shepard Fairey’s subversive ‘Obey’ graphics are powerful because of their vague (obey whom?) but clearly political overtones (he’s depicted Stalin, Mao and even Bush). Now he has turned his attentions to Barak Obama, and the man he believes stands for progress and hope. The results have been amazing…

Will Ferrell’s Viral Campaigns – Semi-Pro Fake Ads & “Let’s Get Sweaty” Cards (VIDEO)

(TrendHunter.com) To promote his latest movie, Semi-Pro, Will Ferrell dressed up as his character, Jackie Moon to create this viral campaign which is disturbing, yet a tactic his fans will find hilarious. The movie doesn’t hit theaters until February 29, but already it’s created quite a buzz. The trailer is embedded …

What Bare Celebs Are Worth – NY Mag Scored Big With Lohan (UPDATE) (VIDEO)

(TrendHunter.com) (Warning: partial nudity)

The photoshoot in which Lindsay Lohan re-enacted Marilyn Monroe’s 1962 shoot “The Last Sitting” was one of the best thing ever to happen to New York Magazine.

Lohan, who got completely naked, got paid NOTHING to do the shoot. On the first day the photos were up, NY Mag’…

Rockstar Branding – Gunmetal Grey Nail Polish by Pat Benetar

(TrendHunter.com) After all the star gazing at London Fashion Week, of course you know gunmetal grey is the hottest new nail colour (pair it with your 80’s neon accessories and dip dyed tshirts). But did you know you could get a bottle of Lippmann’s ‘Hit Me With Your Best Shot’ dark grey varnish designed with Rock a…

Holiday Branding – Armani Easter Eggs

(TrendHunter.com) As a kid, I used to leave the Easter Bunny a few carrots, just to make sure I got some good chocolates. Now that I’m an adult, what do I have to do to make sure I get some Armani Easter Eggs this year?

“Embossed with the unmistakable ‘A’ and delivered in a sky blue box dressed with a ribbon, these…

Dead Stars in New Ads – Morrison, Joplin & Elvis in ‘Vinyl Never Dies’ (GALLERY)

(TrendHunter.com) Fnac Stores play on the emotional ‘music idols never die’ to promote their new vinyl section by using vinyl records of three iconic musical legends, Jim Morrison, Elvis Presley and Janis Joplin. The models pose behind the album sleeve in a way that makes it look like the dead star is actually posing…

Bryan Adams Promotes Luxury Lingerie – Pussy Glamore (VIDEO)

(TrendHunter.com) Pussy Glamore, the luxury lingerie range founded by 21 year old Marissa Montgomery, has released a video for their 2007 range, featuring music by The Daze and camerawork by celebrity photographer/rocker Bryan Adams.

Last year’s ‘Bow She Ain’t No Ho’ series featured hand sewn knickers studded with…

Merchandising Dead People – Heath Ledger Action Figure in May (VIDEO)

(TrendHunter.com) OK, we get that Elvis merchandise is still hot, but Keith Ledger action figure? Yes, with the family’s blessing, Ledger as The Joker in The Dark Knight, will be marketed by Mattel. Two versions of the doll will be on the shelves. One with a rocket launcher and one with a knife. Ledger died from and …

Celebrity Search Engines – Search With Kanye West

(TrendHunter.com) The hip-hop mega star Kanye West has his very own search engine which is powered by Google and Ask. The engine which is called “Search with Kanye West”, promises to reward its users with something called “Swag Bucks” which are a sort of digital currency that can be redeemed for goodies such as autog…

The Big Ompire – Oprah Opens First Store

(TrendHunter.com) Super super rich and famous talk show queen Oprah Winfrey has opened her first store in Chicago, Illinois. The 5,500 square-foot store offers approximately 900 products, including the star’s favourite books, music, and clothes – all with the Oprah label.

A statement from Winfrey’s publicist claims …

Novel Celebrity Products – Rihanna’s 2nd Umbrella Collection (GALLERY)

(TrendHunter.com) It used to be that celebrities would endorse a product or appear in an ad for the brand. These days they want a big cut of the pie, so more and more celebs are launching their own product lines. Each day you hear of a new perfume, fashion line, shoe or bag collection, or in the case of Rihanna, an u…

Niche Cosmetics For Hi Def TV – Cargo blu_ray Make-Up (GALLERY)

(TrendHunter.com) So it seems that everyone is jumping on the Blu-Ray band wagon and further adding misery to the backers of the HD DVD. As a result, Cargocosmetics has introduced a new range of make-up aimed at make-up artists of the stars who will have every minor skin imperfection advertised by the HD technology. …

Celebrity Designed Surfboards – Summer 2008 Evolution Surf (GALLERY)

(TrendHunter.com) As regular readers know, we featured a lot of celebrity products at Trend Hunter, but this is the first time we’ve seen surfboards created by stars.

Evolution Surf has released their 2008 line of surfboards with art created by celebrities. The Summer 2008 Evolution Surf line was designed and inspi…

Victoria Beckham Naked for Cancer – Protect the Skin You’re In Tees

(TrendHunter.com) After Marc Jacobs SS 2008 campaign, Victoria Beckham appears uncovered on top for the project “Protect the skin you’re in”.

The T-shirts are being sold this week at select Marc Jacobs boutiques for about 25 euros each, and are part of a campaign aiming at fighting cancer disease by increasin…

Roy Orbison-Inspired Insect

(TrendHunter.com) This recently discovered species of beetle was named after the legendary rocker – Roy Orbison – and his wife. Entomologist, Quentin Wheeler, announced this news at a Roy Orbison Tribute Concert on Jan. 25. Why the singer of “Pretty Woman?” Supposedly, the little guy looks as if it’s wearing a tuxedo…

Will Ferrel Invades CNBC – Power Lunch (VIDEO)

(TrendHunter.com) As was remarked by my office compadres – Will Ferrell can pretty much do anything, anywhere, and then video tape it and post it on the internet, and it will be funny. It is a tried and tested formula that has yet to fail Ferrel, or his funnyordie.com alumni. In this outing, Ferrel invades CNBC’s “…

Pharrell Williams for Louis Vuitton – Blason Jewelry (VIDEO)

(TrendHunter.com) Continuing his association with Louis Vuitton, performer-producer Pharrell Williams has teamed up with LV’s creative jewelry consultant, Camille Miceli to introduce a brand new jewelry collaboration under the Blason banner. The avant garde styles will be paraded at the Paris fashion shows, and take …

Celeblogs – Blogs by Spice Girls, David Beckham, Matthew McConaughey (GALLERY)

(TrendHunter.com) A while back we mentioned Kylie Minogue and Victoria Beckham had their own blogs. It seems other stars want a chance to reflect their personalities on blogs of their own too including the Spice Girls, David Beckham and Matthew McConaughey.

The Spice girls launched their blog in October and have si…

Celebrities Strip for Animals – Kimora Lee Simmons for PETA2 (VIDEO)

(TrendHunter.com) Kimora Lee Simmons is the face of PETA’s latest campaign against cruelty to animals.

The fashion designer behind Baby Phat and former model posed with a small dog, wearing nothing more than a set of angel wings. The ads for PETA2, an offshoot of PETA (People for the Ethical Treatment of Animals) w…