What do bees and ice cream have to do with each other? Apparently, a lot if you are Haagen Daaz which relies heavily on the work of bees for their product’s natural ingredients.
A soft-hued, angelic Alicia Keys appears — on a first-name basis! — for Alicia in Africa, a documentary following her efforts with Keep a Child Alive. (Not to be confused with that other video work she does.)
They came for the smokers, and I did not speak up because I wasn’t a smoker.
Here’s a video that will make you think about deforestation in a painful, deeply personal way. Try not to cry.
Not all advertising for the Beijing Olympics is pretty and nice. Reporters without Borders is disseminating this image to remind Olympic fans how China treats reporters, activists and bloggers.
“Soul Soldiers” is a reminder about the black guys who fought for America in Vietnam, even as they struggled against racist beliefs at home. The ad is for the Senator John Heinz History Center and it ran through ’07….
You’ve heard of the sometimes-subversive art of guerrilla marketing. But it’s got nothin’ on guerrilla gardening: the concept of gardening on somebody else’s land without permission.
By Kids for Kids (BKFK) and DoSomething.org have launched a contest called “Advertise Your Cause Media Challenge.” It’s geared to kids who feel a burning desire to make a difference.
Here’s a taste of the stuff on The Blue Sky Project, a promotional CD created by DDB, SF for Clorox. Some of the tracks were in Clorox ads, then extended to beef up the album.
To draw attention to climate change, the World Wildlife Federation (WWF) made special mugs with the world’s land mass printed on them. The land disappears when you fill the cup with something hot, leaving parched parties with scathing food for thought.
That tangle of head and hair spilling out of a corset is Fergie posing for Mac’s VIVA GLAM campaign, which sells lip gloss to fight AIDS.
To encourage Philippine businesses to save energy, BBDO Guerrero Ortega paired up with the World Wide Fund (WWF) to launch glow-in-the-dark stickers that say things like “Thanks for Saving Energy.” They can be placed next to light switches in hallways.
The World Wildlife Foundation (WWF) is sharing tips and tools for minimizing your negative impact on the environment. See them at Reduce.WWF.be. (Helps if you’re Belgian.) To add cautionary appeal to the deal, WWF is promoting the site with…
Greenpeace doesn’t like Cottonnelle’s “Be Kind to Your Behind” campaign.
Check out this “Awareness Test” for Transport of London. The goal is to demonstrate that a driver can’t avoid obstacles s/he doesn’t expect to see. For people who’ve never seen the video before, it probably comes across as a neat way to deliver the message.
Greenpeace has built a spoof site to take on Kleenex, which, since hankies went out of mode, dominates the wipe-your-eyes and blow-your-nose market.
Apparently a lot of people die from second hand smoke in Louisiana.
How does your hearing compare to others in your age group? Find out in this quick hearing exam, sponsored by the Red Cross and Oslo Health.
You can debut all the privacy controls you want, but there’s nothing like a generic safety PSA to show the feds you mean business. See “Don’t Stop the Dialogue,” produced by Big Fuel for MySpace. It will run on…
To persuade people to Do the Green Thing, Play With Us put together this documentary about penguins in Antarctica.
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