Hasta La Creative!

So Chrysler came out with the 300C STR8 and wanted to advertise how fast that thing is, and Y&R São Paulo were happy to oblige. Looks like (but the email does not explain this) they simply hung thick plastic posters with a wee car and tagline printed on it around the city. When you view anything from the rippled plastic poster – it looks like it’s going really fast. Neat.

Also, I’ve seen that “plastic see through the billboard” idea in Ian Hart’s portfolio a year ago, though the Ford Mustang concept billboard is sadly impossible. Think big, but not impossibly big. 😉

A small poster works very well though, and is cheaper to produce, check it out inside.

Kudos:
Tomas Lorente (Creative Director)
Cassio Zanatta (Creative Director)
Marco Mattos (Art Director)
Vinicius Stanzione (Copywriter)

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Dan Bergeron (aka fauxreel) has been very busy this past month plastering Canada with 324 seven-foot-tall Vespa Squareheads wheatpastes to promote the new Vespa S in Montreal, Ottawa, Toronto, Calgary and Vancouver.

Vespa’s aren’t just scooters, they’re a fashion statement, an extension of the rider. This is particularly true of the Vespa S re-issue. It’s square headlight and mirrors may seem like subtle differences to some but to those who know, it makes the S, and the people who ride them, a breed unto their own. It’s cool, it’s retro, and so are the people that ride them.
– Glen Hunt, Creative Director, Dentsu Canada.

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