Tiffany’s Appoints Ogilvy as Global Agency Partner
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After a four-month search, New York-based luxury jewelry retailer Tiffany & Co., which had previously handled marketing internally, has found a global agency partner in Ogilvy & Mather, whose NYC and Paris offices will serve as the creative and strategic hubs for the brand. In a statement regarding Tiffany & Co’s decision, the retailer’s SVP/CMO Caroline Naggiar says, “We were impressed by Ogilvy’s experience in luxury, creative approach to solving consumer challenges in a new era of brand building and proven ability to implement integrated campaigns across the globe. We believe they will be instrumental in further enhancing our global business.”
Sources familiar with the matter, meanwhile, tell us that Ogilvy, which will handle print, digital, video and out-of-home for Tiffany’s in tandem with the latter’s in-house marketing team, beat out BBDO and TBWA\Paris in the retailer’s review that was managed by Ark Advisors. From what we hear, other agencies in the mix were Grey, Sid Lee and M&C Saatchi.
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