Bauducco Toast: Heroes, Band

“Never underestimate the supporting role.”

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Copywriter: Marcelo Pignatari
Art Director: Marcelo Tolentino
Photographer: Mariana Valverde
Art Buyer: Teresa Setti, Paula Feijo
Account Supervisor: Fernanda Antonelli, Pedro Fragata
Advertiser’s Supervisor: Paulo Cardamone
Planner: Cintia Gonçalves, Fernanda Barone

Cadiaspirin: Views, Slides, Test

Advertising Agency : AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Copywriter: Pernil
Art Director: Andre Gola
Illustrator: Estudiorama
Art Buyer: Teresa Setti, Paula Feijo
Account Supervisor: Gustavo Burnier, Juliana Nascimento, Calebe Ferres
Advertiser’s Supervisor: Thomas Fill
Planner: Cintia Gonçalves

UNICEF: Slut, Drunk, Dealer

“A child who learns is a teacher who teaches.”

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Copywriter: Jaime Diaz, Tomás Almuna, Andrés Acevedo
Art Director: Sergio Araya
Photographer: David Calderon
Other Credits: Silvana Mercado

DirecTV: Don’t Attend Your Own Funeral, Don’t Fall into a Dinner Party, Don’t Drive into a Pizzeria

Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Creative Director / Copywriter: Steven Fogel
Creative Director / Art Director: Doug Fallon
Agency Producers: Andrew Chinich, Lindsay Myers
Account Supervisors: Chris Ross, Beth Culley
Producers: Scott Howard, Emily Skinner
Director: Tom Kuntz
Editors: Erik Laroi, Nick Divers
Sound Design / Arrangement: Sam Shaffer, Mackenzie Cutler
Post Production: Method Ny
Account Manager: Kristen Stahl
Planner: Melanie Wiese
Director Of Photography: Chris Soos
Editing Company: Mackenzie Cutler
Project Manager: Joanne Peters
Production Company: MJZ Los Angeles

Channel 4 Paralympics: Meet the superhumans

Advertising Agency: 4creative, London, United Kingdom
Creative Director / Art Director: Tom Tagholm
Agency Producers / Producers: Gwilym Gwillim, Rory Fry
Director: Tom Tagholm
Editor: Tim Hardy / Stitch
Sound Studio: Envy
Sound Design/Arrangement: Rich Martin / Envy
Post Production: Moving Picture Company
Cameraman: Luke Scott
Music: Public Enemy – Harder Than You Think
Account Manager: Olivia Browne
Production Designer: Will Htay
VFX producer: Tim Phillips
VFX Supervisor: Michael Gregory
Cinematographer / Director Of Photography: Luke Scott
Editing Company: Stitch
Production Manager: Simon Maniora
Exec Producer: Shananne Lane
VFX Producer: Tim Phillips

Penguin China: Change Direction

“A book can change the story of your life.”

Advertising Agency: Y&R, Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Ronnie Wu, Donghai Liu
Art Directors: Candy Wang, Ronnie Wu, Jianjun Geng, Nils Andersson
Copywriters: Gao Han, Donghai Liu, Nils Andersson
Account Service: Charles Sampson
Designer: Bruce Xie
Illustrator: Louis Roskosch

Volkswagen Genuine Parts: Contact Lens, Ball, Frisbee

“Just because it fits, doesn’t mean it’ll work.
Choose Volkswagen Genuine Parts.”

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Jamie Mietz, Prabashan Gopalakrishnan Pather, Sanjiv Mistry
Copywriter: Sanjiv Mistry
Art Directors: Jamie Mietz, Prabashan Gopalakrishnan Pather
Account Supervisor: Ryan Laubscher
Account Manager: Greg Tebbutt
Retouchers: Byron Craemer, Juan Stockenstroom, Gavin Haywood

UNICEF: Breasts

Advertising Agency: Y&R, Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Ronnie Wu, Donghai Liu, Chen Lei
Art Directors: Chen Mo, Jianjun Geng, Ronnie Wu, Nils Andersson
Copywriters: Donghai Liu, Gao Han, Nils Andersson
Designers: Chen Mo, Jianjun Geng

Penguin Audiobooks: William Shakespeare, Mark Twain, Oscar Wilde

Advertising Agency: McCann Worldgroup, Mumbai, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Talha Nazim, Rohit Devgun
Copywriter: Talha Nazim, Rohit Devgun
Art Director: Rohit Devgun, Talha Nazim
Illustrator: Lamanoestudio.cl
Typographer: Rohit Devgun
Account Supervisor: Bhakti Malik
Advertiser’s Supervisor: Hemali Sodhi
Senior Visualiser: Nobin Dutta

Comedy Central: Logo

“When you see the logo, you know it’s funny.”

Advertising Agency: Grey, Buenos Aires, Argentina
Chief Creative Officer: Lucas Panizza
Creative Director: Hernan Kritzer, Lisandro Cardozo
Copywriter: Daniel Arango
Art Director: Carlos Mendez, Ariel Chiesa
Illustrator: Carlos Baragli
Account Supervisor: Florencia Pereyra

Volkswagen Original Parts: Fox, Cat

“Don’t rely on something just because it fits.”

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Copywriter: Daniel Oksenberg
Art Director: Andre Nassar
Photographer: Hugo Treu
Illustrator: 6b Estudio
Art Buyer: Teresa Setti/Paula Feijo
Account Supervisor: Gustavo Burnier, Filipe Bartholomeu, Christiano Bock, Caio Henrique ,Sabrina Peralta
Advertiser’s Supervisor: Daniel Morroni, Cecília Bianchi
Planner: Cintia Gonçalves, Sergio Katz

Samsonite: Sumo Elephant, Wrestler Bear

“Kid proof.”

Advertising Agency : JWT, Shanghai, China
Executive Creative Director: Yang Yeo, Elvis Chau
Creative Director: Rojana Chuasakul
Copywriter: Jun Qian
Art Director: Komson Yamshuen, Visionary Bangkok
Illustrator: Visionary Bangkok
Art Buyer: Liza Law, Isaac Xu
Account Supervisor: Dana Ho
Production House/Retouching: Visionary
Designer: Komson Yamshuen, Visionary

Sunlight Liquid Detergent: Pig, Lamb

“Separate them.”

Advertising Agency: LOWE, Bangkok, Thailand
Chief Creative Officer: Eric Yeo, Dominic Stallard
Creative Director: Ricardo Turcios, Ruchi Sharma
Copywriter: Ej Galang, Sarah Ko, Gabriele Espaldon
Art Director: Katrina Encanto
Photographer: Surachai Puthikulangkura
Illustrator: Surachai Puthikulangkura, Supachai U-Rairat
Account Manager: Blair Wang, Yarita Witoelar
Ceo: Jeremy Hine
Computer Art: Naphaphorn Jaengsri
Print Producer: Piyachat Cholasap, Nuch Lertviwatchai
Global Creative Director: Basil Mina

LG Cinema 3D Smart TV: Psycho, Titanic, King Kong

“LG Cinema 3D Smart TV.
With 2D to 3D converter.”

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti
Copywriters: Marcelo Conde, Fabio Tedeschi
Art Directors: Eiji Kozaka, Leandro Camara
Illustrator: Rabiskeria
Art Buyers: Monica Beretta, Stephanie Wang
Account Supervisors: Alessandro Cardoni, Sandra Borges, Ticiana Cardoso, Bianca Paulucci
Producers: Elaine Cravalho, Ronaldo Cavalcante
Planners: David Laloum, André Chui De Menezes, Fernando Takey
Media: Gustavo Gaion, Gabriela Ben David

Abu Dhabi Air Expo

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director: Ryan Reed
Copywriters: Dario Albuquerque, Jed Dawson
Art Directors: Ryan Reed, Dane Ogilvie
Account Supervisor: Nazek Fawaz
Advertiser’s Supervisor: Elham Bourani
Producers: Amin Soltani, Binnu Cherian
Visual Effects Artist: Helgi Oskarsson

Situation Stockholm: CV

Advertising Agency: INGO, Stockholm, Sweden
Chief Creative Officer / Executive Creative Director / Creative Director: Björn Ståhl
Copywriter: Björn Persson
Art Directors: Richard Baynham, Timo Orre
Photographer: Jens Andersson
Typographer: Kerstin Engberg
Account Supervisor: Kristian Florell
Account Manager: Patricia Sundberg
Other Credits: Attributverket

Terra Search: Finding while searching

“Finding while searching. Terra Search Engine.”

Advertising Agency: DDB, Mexico
Chief Creative Officers: Hernán Ibarra, Walter Aregger
Creative Directors: David Castellanos, Mariela Rueda
Copywriters: Eduardo Espinoza, Alejandro López
Art Directors: Alejandro López, Sergio Ramírez
Photographer: Ricardo Salamanca
Producer: Monica Del Moral
Account Manager: Alejandro Cantón
Other Credits: Nt Producciones

Smart Fortwo: Coupé-Cabrio

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Félix Del Valle
Copywriter: Roberto López
Art Directors: Roberto López, David Albardonedo
Art Buyer: Javier Luján
Account Supervisor: Sofía Calonje
Advertiser’s Supervisors: Oscar Rubira, Joaquín Garralda, Elena Steiner, Rocío Poggio
Account Manager: Lorena Landau
Client Services Director: Paco Ribera
Retoucher: Daniel Rubio

Canon EOS: Call

“Don’t let a call interrupt your photo.”

Advertising Agency: JWT, Mexico
Chief Creative Officer: Andres Martinez
Executive Creative Directors: Enrique Codesido, Leonardo Varela
Copywriter: Svenja Euler
Art Directors: Luis Reyes, Julio Lopez
Photographer: Martin Sigal
Account Supervisors: Alfredo Espinosa, Myrna Pena
Producer: Silvia Gomez
Account Manager: Kenneth Murphy

Directv: Bears, Motorcycle, Hawk

Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Copywriters: Heather English, Robert Cuff
Art Director: Matt Nall
Agency Producers: Andrew Chinich, David Cardinali
Account Supervisors: Chris Ross, Beth Culley
Producers: Scott Howard, Emily Skinner
Director: Tom Kuntz
Editor: Gavin Cutler
Sound Design/Arrangement: Sam Shaffer, Mackenzie Cutler
Post Production: Method Ny
Account Managers: Anna Pogosova, Aaron Schwartz, Meredith Savatsky
Director Of Photography: Toby Irwin
Editing Company: Mackenzie Cutler
Project Manager: Joanne Peters
Production Company: MJZ Los Angeles