May 14

Campbell Ewald Live-Streams Hatching and Feeding of Baby Peregrine Falcon on Its Roof

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What does an ad agency do when it realizes Peregrine falcons have laid eggs on its roof? It whips up a cool logo, builds a Tumblr, chooses a hashtag, sets up a webcam, and turns the whole thing into a mini social-media event. It all began at Campbell Ewald a few weeks ago. Today, at approximately 5:54 a.m. CT, the first egg hatched. Check out all the #CEfalcons action over at cefalcons.tumblr.com. There's some cute videos on there, although it's not going completely smoothly for the first baby falcon (called an "eyasses," actually). In one video, "Mamma Falcon tries her best to force the new baby back into its egg, less than three hours after it was born." BBDO had better guard its National Geographic account closely in the wake of this.

    

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May 06

C-E Creates Tumblr, Meme Generator and More in Honor of, Yes, Two Expecting Falcons

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Yep, it’s basically just as silly as it sounds. From what we’ve been told, this campaign from Detroit’s own Campbell-Ewald has been years in the making and concerns two adult peregrine falcons, which currently have three nest eggs about to hatch on the roof of the agency’s current Warren, MI headquarters. The campaign’s origins date back several years when C-E employee Paul Lenney (who serves as property manager) decided to construct and install a nest box on the agency’s rooftop in the hopes that a pair would land and ultimately reside up top.

Well, it took nearly a decade, and Campbell-Ewald has decided to celebrate this auspicious event (we think) with a web-based onslaught led by group digital CD Iain Lanivich that includes a Tumblr site, livestream footage, a birthdate pool, the Twitter hashtag #CEfalcons and even a meme generator (thanks for the personalized pic). Too bad we’re just stuck with a multitude of less-exotic pigeons here in NYC.

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Mar 12

SXSWi Leftovers: Shaq Leaves Smooth Message for C-E Digital CD’s Wife

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Back under gray skies here in NYC, our SXSWi memories wind down today with a little ditty courtesy of the one and only Shaquille O’Neal, the former NBA star/current TNT b-ball analyst and Buick pitchman who, for entertainment sakes, made this call to the wife of Campbell-Ewald group digital creative director, Iain Lanivich. Of course, we’re sure the cheery mood was buoyed not just by the Big Aristotle, but the word that the C-E is on the verge of winning Cadillac. We inquired about this last week, and didn’t hear word, but have been hearing that the Cadillac deal was imminent for almost six weeks. Now that it’s been made public via AdAge and others, it appears to be the case, though no one’s talking as evidenced by said trade’s post. We’ve hit the same wall on inquiries, but here’s one interesting tipster’s note, from March 7.

“The only reason Cambell Ewald is moving Downtown is because they are getting the Cadillac Ad account. GM demaded that if they get the account they MUST move downtown. It’s a done deal, the current agency Fallon is located in Minn. and GM is making this move SOON!”

Not sure that’s the “only reason,” but if it goes through, it’s a reunion of sorts between GM and Campbell-Ewald, which as we all recall lost the Chevy business after 91 years in early 2010.

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Mar 06

Here Are Some More Details About C-E’s New Detroit Digs

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Now that Campbell-Ewald CEO Bill Ludwig‘s press conference is likely over, we’ve received a few more details to follow up our Morning Stir mention regarding the IPG agency’s move back to Detroit after spending the last 35 years in Warren, MI.

Yes, there are now illustrations (above) of what the new space is expected look like once the purported 600 C-E staffers move in at the beginning of 2014. As mentioned already in the Detroit Free Press this morning, Campbell-Ewald Detroit will be located in the old J.L. Hudson Warehouse at Ford Field, which sources add has never been occupied since it was opened as part of the Detroit Lions’ home turf in 2002  (the original idea back then, we hear, was to create a complex of business/entertainment/dining). C-E staff will occupy five floors in the space.

Here’s a statement today from Ludwig: “This is a historical and defining moment for CE. Detroit is a hotbed of aspiring creative and entrepreneurial talent and we want to be part of that energy, and participate in the city’s comeback. With this space, we will bring our employees together in a collaborative, idea-inspiring atmosphere that fuels creative energy which will result in game-changing ideas for our clients. CE was founded in Detroit 102 years ago, and this is where we want to spend the next 102 years.”

Campbell-Ewald’s big announcement comes on the heels of the agency winning global creative/brand strategy duties for Zipcar and another account win is expected to be announced soon.

 

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