Skahan Indeed Returns to CP+B, Assumes New Role of, Yes, XCD
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Another day, another new title created at Crispin Porter + Bogusky, which finally confirms what we first reported a couple of weeks ago, that Brian Skahan has indeed returned to the fold His new title? Well, as you can see above, it’s something called XCD, which we’ve been told pertains to a creative director who “is in charge specifically of complex digital projects.” Essentially, Skahan will serve as a digital jack-of-all-trades at the agency, rotating from client to client whenever a major digital project or digital platform is in the works.
As previously mentioned, Skahan’s first tour-of-duty at CP+B lasted approximately three-and-a-half years, during which time he served as VP/creative technology director and led development teams for clients including Microsoft, AmEx, Guitar Hero (RIP) and Domino’s. Besides his work with the Boulder-based bunch, Skahan spent two years as managing director/CTO at the agency formerly known as Publicis Modem, working with clients including P&G Oral Care and Citi for last year’s Olympics.
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Sources familiar with the matter confirm that 