“This man smoked 125,000 cigarettes before he got cancer. What number did you just finish? The Lung Association – Nothing is more important than your next breath.”
Advertising Agency: Humber College, Toronto, Canada
Art Director / Copywriter: Jesse Ouimet
“Lou Gehrig hit 493 home runs and batted .340 in 2,130 consecutive games. But in his final years he was unable to tie his own shoes. Help find a cure for Lou Gehrig’s Disease (ALS). To donate call 800-672-8857.”
Advertising Agency: BBDO, New York, USA
Creative Directors: Frank Anselmo, Jayson Atienza
Art Directors / Copywriters: Jeseok Yi, Jayson Atienza, Frank Anselmo
Chief Creative Officers: David Lubars, Bill Bruce
Advertising Agency: Scholz & Friends DialogGroup, Frankfurt, Germany
Executive Creative Director: Martin Pross
Creative Director: Hendrik Halstenberg
Art Director: Toyanna Visavachaiwat
Copywriter: Karsten Zeber
Production: Marit Erb/Pina Arciuolo
Advertising Agency: JWT, Hong Kong
Executive Creative Director: Steven Lee
Creative Directors: Kwong Chi Kit, Barbara Fu
Art Directors: Arthur Tse, Ciff Luk
Copywriters: Cheung Yee Mui, Steven Lee
Photographer: Tim Lau
Advertising Agency: Draft FCB Kobza, Vienna, Austria
Creative Directors: Patrik Partl, Andreas Gesierich
Art Driectors: Andreas Gesierich, Roman Steiner
Jr. Art Director: Daniel Senitschnig
Copywriter: Florian Schwab
Account Director: Carola Krempler-Hurnaus
The Internet-based travel provider expedia.de would like to advertise an Italy special in an attention-grabbing way. They used an unusual advertising space that is also typical of Italy: the milk foam on a cappuccino. In cooperation with coffee shops (Deli Star), stencils are distributed wich are used to create the offer in cocoa on top of the milk foam. Underneath the cup is a paper coaster printed with expedia.de’s name and text explaining the offer. As a result of the positive customer feedback, the Italy special will be repeated next year.
Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative director: Ekki Frenkler
Art Directors: Patrizia Marroni, Pei Mueller-Lierheim
Copywriter: Petra Nachtigall
WWF/Adena has spent years making people aware of the implications of climate change and that everything may come to an end if we don’t do something to stop it. From the smallest things, to the biggest, the planet. In order to get people to join up over the 2007 Christmas period, they enclosed a WWF/Adena insert in certain book collections in several bookshop around Madrid. The insert looked like just another page in the book. A leaf of the same paper, same weight, same colour, same font… On the page was written “The End”, surprising the reader that the book had ended long before the last page. In this way they wanted people to understand that any story, anything, can end before it is supposed to if we do nothing. So, on the other side, they asked them to help stop climate change by joining WWf/Adena. WWF/Adena received a reply from 20% of the enclosed coupons, considerably increasing during the first two weeks the number of mebers and partners.
Advertising Agency: Contrapunto, Spain
Creative Directors: Antonio Montero, Jaime Chávarri, Iván de Dios
Art Director: Clara Hernández
Copywriters: Guillermo Santaisabel, Jaime Chávarri
Photographer: Alvaro Guzmán
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
