Hasta La Creative!

A sometimes underrated vehicle for communicating to a local audience is radio. Local personalities often have a lot of credibility in their markets, and hitching your wagon to them can pay off for clients. Drive time in particular can cater to a loyal, captive audience. Cheaper than TV, more directed than the Internet, and probably more credible than print, radio can be a great play for your client.

Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.