Creative Execs’ Salaries Surge in Adland, Survey Finds
Posted in: Uncategorized
Creative executives are a hot commodity at a time when every marketer is looking for big ideas that can boost sales. All that demand means agencies are digging deep in their pockets to compensate the creative department, according to recruitment firm 24 Seven’s annual Salary and Job Market study.
The poll of more than 2,000 ad professionals found that 72% of creative execs surveyed saw their total compensation increase in 2013, compared with 69% in 2012. Salaries rose 5.5% on average, compared with last year’s lift of less than 4.8%. And more creatives got bumps than those in other roles this year — a shift from 2012, when there were fewer salary increases for creative executives in comparison with other positions such as account planners or strategists.
The most in-demand creative positions, unsurprisingly, were rooted in digital or mobile. Among them: user experience designer, interactive art director and mobile user interface designer.
Post a Comment