Hasta La Creative!

Creative agencies don’t typically participate in big media agency reviews, but WPP’s Ogilvy &Mather is about to blow up that notion as it competes for a piece of Coca-Cola’s media buying and planning account.

“We are not only reviewing our agencies but also our agency model,” Ivan Pollard, senior-VP for connections, investments and assets at Coca-Cola North America, said in a statement to Ad Age. “We have invited Ogilvy instead of Carat to provide an alternative perspective on communications strategy.”

Ad Age reported on Monday that Carat was not proceeding with the review, one of more than a dozen major accounts in play at the same time.

Continue reading at AdAge.com