Hasta La Creative!

In the past few years, we have witnessed a massive technology-driven shift in the way content is consumed via digital platforms. According to estimates, over five exabytes of content is created every day, and this rapid increase can make it challenging for consumers to discover meaningful content and for brand marketers to engage consumers to create deep connections.

The future of storytelling depends on the use of high-quality visual experiences. This content evolution, driven by the dramatic increase in the adoption of smartphones and other mobile devices, is forcing publishers and brand marketers to rethink their approach to content development and to adopt a visual-first strategy.

According to a study recently conducted by POPSUGAR, 76% of women feel that messages they see are more memorable than messages they read or hear, which makes sense when you consider that humans process images 60,000 times faster than text. So it appears obvious that the way to rise above fragmentation is to use high-quality images to get consumers to pause, engage and connect.

Continue reading at AdAge.com