Cramer-Krasselt Picks Up Pacifico Beer, Casa Noble Tequila


Independent agency Cramer-Krasselt has picked up sibling brands Pacifico beer and Casa Noble tequila without a review.

The Chicago-based agency is already on the roster of the brands’ parent company Constellation Brands roster with longtime client Corona Extra. Pacifico was previously handled by Omnicom’s GSD&M, while Casa Noble had no incumbent.

“Our Pacifico beer and Casa Noble tequila brands have significant upside potential for growth,” said Jim Sabia, chief marketing officer at Constellation Brands, in a statement. “We’ve had a solid partnership with C-K over the years and look forward to continued success in raising the profile of these two high-performing brands.”

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