Jul
31
Cramer-Krasselt Named Agency of Record for Bic Men's Razors
Posted in: UncategorizedBic Men’s Razors has named Cramer-Krasselt its creative agency of record following a review that began in January.
The incumbent, Source Marketing, will continue as agency of record on the women’s portion of the Bic business, which is entering year two of its “Make Your Own Sun” campaign.
As men’s business continued to grow, the company developed a new brief on positioning and strategy, according to Mary-Ellen Lacasse, director- shaver marketing at Bic. Five agencies presented on their capabilities, and four went on to pitch.
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