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Craft brewers are taking aim at Anheuser-Busch InBev in a new campaign that accuses big beer marketers of “attempting to buy their way into the craft beer movement.” The effort by the Brewers Association, which represents craft brewers, includes a stunt in which the group says it is trying to crowdsource $213 billion in order to buy AB InBev.

“We are going to take on the oppressive big beer machine before they can bleed the passion out of the independent craft brewing culture forever,” a character named Andy says in a new video. The campaign is by Boulder, Colo-based Sterling Rice Group. It will get paid support on social media.

Anheuser-Busch InBev has acquired 10 craft brewers in the U.S. since 2011 in an attempt to gain access to what has been the fastest-growing segment in the beer industry. The latest deal came in May with the purchase of Asheville, N.C.-based Wicked Weed Brewing. MillerCoors has also acquired several craft breweries in recent years. The acquisitions come as big brewers struggle to grow their largest brands.

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