Aug
23
CP&B Taps Forsman & Bodenfors Leader as Next Global CEO
Posted in: Uncategorized
CP&B is naming Erik Sollenberg, CEO of Swedish agency Forsman & Bodenfors, as global chief executive. He will share the role with currrent Global CEO Lori Senecal until she retires at the end of the year.
The appointment comes about a year after MDC Partners acquired Forsman & Bodenfors, an agency known for strong creative shops, and forged a global partnership between it and CP&B.
Sollenberg will relocate from Sweden to CP&B’s Boulder headquarters in early September to take on the new role. Forsman & Bodenfors Art Director Silla Levin succeed him as CEO of the Swedish shop.
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