Hasta La Creative!

Representing 4 continents, @cpbgroup about to share the work they do across the world #GreatTalent #AWXI pic.twitter.com/Y63J2l7Zh4

— MDC Partners (@MDCPartners) October 2, 2014

CP+ B brought its creative talent to Advertising Week New York from around the globe last week, with none other than Chairman Chuck Porter on hand to emcee a select panel.

While CP+B has a worldwide presence, many of its offices are small. Porter likes it that way; as he noted during the event, strong collaboration between offices works well in serving the agency’s varied clients.

One such location is CP+B’s Copenhagen, Denmark office, which handles the account for III, a brand of headphones used primarily by DJ’s. Mathias Birkvad, CEO of CP+B, Copenhagen, outlined the “how” behind a agency’s creative approach which led to a rap contest that generated lots of media attention.

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