Cow Street Musicians Want You to Eat Chick-fil-A, Not Burgers
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, longtime Wrangler endorser Brett Favre shows up in yet another variation of a continuing campaign; this time he praises the “toughest, most comfortable jeans you’ll ever wear” in a spot that also plays up Wrangler’s unique “u-shape construction.” And Chick-fil-A, which held “Cow Appreciation Day” earlier this summer, shares the message that cows are “2 Talentid 2 B Burgerz” — at least according to a hand-scrawled (or hoof-scrawled?) sign put out by a group of bovine street musicians.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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