Jul
08
Covid-19 Is a ‘Generation-Defining Moment’ for Internet-Obsessed Gen Z
Posted in: UncategorizedAs the first digitally native generation, marketers have known for years that connecting with this cohort of young people would be different than millennials or Gen X. But that still hasn’t stopped many brands from marketing to Gen Z as more online versions of their predecessors–like they’re “millennials 2.0,” said Jason Dorsey, lead researcher at…
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