Covid-19 Evaporates First Quarter TV Ad Revenue—And the Worst Is Yet to Come

To borrow a phrase from ViacomCBS CEO Bob Bakish during Thursday’s earnings call, advertising sales during the Covid-19 pandemic are “not pretty.” And media companies’ bottom lines are expected to get even uglier next quarter when the full effects of the crisis will be felt on their earnings. From a $400 million hit at WarnerMedia…

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