COVID-19 Could Lead to the End of B-to-B Brands as We Once Knew Them

It goes without saying that everyone’s day-to-day lives have been turned upside down by the COVID-19 outbreak. In the short term, this upheaval abruptly changed consumers’ interactions with a brand, from how we perceive and define them to which ones we engage with. But the long-term effect is even greater. It could spell the end…

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